ppc specialist
7 the last 122 days, recently 2023-08-10
Responsibility
- we are looking for a strategic, data-driven, and ambitious PPC - Paid Search Specialist
- develop and implement PPC strategies, focusing on Google Ads and Google Shopping
- we're on the lookout for a motivated Junior PPC Specialist to join our dynamic digital marketing team
Show more +48 - work alongside the digital marketing team to manage PPC campaigns
- as our Digital Marketing Specialist, you’ll be the driving force behind our PPC campaigns and Google Ads initiatives
- manage, review, and perform daily account responsibilities associated with Google Ads and other search platforms
- design and implement PPC campaigns across various platforms
- develop, implement, and manage pay-per-click campaigns across various platforms to maximise return on investment
- conducting keyword research and analysis to develop targeted ad groups and campaigns
- manage and optimise campaigns to increase conversions and ROI
- you'll focus on pay-per-click campaigns, including keyword generation, ad copywriting, and campaign performance analysis
- execute tests, collect and analyse data, and provide insights and strategies
- you’ll manage and optimise campaigns, conduct keyword research, and analyse performance metrics to improve our digital marketing efforts
- maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score, and other important account metrics
- monitor paid search budgets and oversee search platform accounts
- conduct keyword research and selection for PPC campaigns to optimise results
- creating and optimizing PPC campaigns on various platforms such as Google Ads, Bing Ads, and Facebook Ads
- your expertise in optimising Google Ads and managing Shopping campaigns will fuel targeted traffic and conversions
- analyse performance metrics and apply insights to ongoing strategies
- this role is perfect for an individual who is analytical, detail-oriented, and excited about diving into data
- perform ongoing keyword research, expansion, and optimisation
- your role is pivotal in driving traffic, acquiring new customers, and achieving our revenue goals
- track KPIs to assess performance and pinpoint issues
- monitor and analyse campaign performance to recommend adjustments for optimisation
- monitoring, analysing and reporting on campaign performance and making necessary adjustments to achieve KPIs
- if you have the determination and competitive spirit we value, this role is for you
- collaborate with the team to ensure alignment with overall marketing goals
- monitor PPC trends and best practices
- generate weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives
- produce reports for management
- collaborate with the marketing team to align PPC campaigns with overall marketing goals and initiatives
- conducting A/B testing and implementing strategies to improve conversion rates and ROI
- keep pace with search engine and PPC industry trends and developments
- kybotech is a rapidly expanding UK-based e-commerce group with a multitude of brands under its umbrella, including Garden Buildings Direct, BillyOh, Bobbin Bikes, Physio Room, TimberX, and TrueShopping
- write attractive and concise copy for adverts
- stay updated on PPC and SEM trends and developments
- collaborating with other marketing team members to ensure a cohesive marketing strategy
- suggest and develop new campaigns across multiple channels
- manage the strategy and setup of all paid campaigns, ensuring alignment with marketing objectives
- this role is an integral part of our marketing team, responsible for creating, managing, and optimising our paid search campaigns across multiple platforms
- maintain partnerships with PPC ad platforms and vendors
- measure and report performance of all digital marketing campaigns, and assess against goals
- if you're eager to contribute and thrive in a fast-paced environment, we want to hear from you
- we are looking for a PPC Specialist, specialising in Google Ads and Google Shopping, who's not afraid to roll up their sleeves and graft with the team
- we’re looking for someone with a knack for analysis, a deep understanding of pay-per-click strategies, and a passion for driving business growth through paid search channels
- find ways to reduce risk of click fraud
- participate in ad-hoc projects and assignments as required
- as a vital part of our digital marketing efforts, you will craft and execute potent pay-per-click strategies to boost our online presence
- keep abreast of PPC and SEM trends
- provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with company goals
- TLDR: Are you a competitive, hands-on PPC Specialist with a focus on Google Ads and Google Shopping? We're seeking someone who's ready to graft with our team, driving success through targeted strategies
Requirements
- proven experience with Google Ads and Google Shopping
- strong understanding of PPC concepts and platforms
- demonstrable results in crafting and executing successful PPC campaigns
Show more +30 - A competitive nature and strong work ethic
- proven experience as a PPC Manager or Digital Marketing Specialist
- bachelor's degree in Marketing, Business, or a related field
- proven experience in developing and executing successful PPC campaigns
- A hands-on approach, willingness to graft and be part of a hard-working team
- knowledge of SEO and digital marketing concepts
- proven experience as a PPC Specialist or Digital Marketing Specialist
- excellent knowledge of PPC platforms such as Google Ads, Bing Ads, and Facebook Ads
- familiarity with multiple platforms
- experience in analyzing data and identifying trends to optimize campaign performance
- working knowledge of analytics tools
- strong analytical and problem-solving skills
- bachelor’s degree in marketing or a related field
- proven experience in digital marketing, particularly within the industry
- solid understanding of PPC and digital marketing
- experience in PPC campaign management and SEO strategies
- understanding of HTML and XML is a plus
- strong analytical, problem-solving, and critical thinking skills
- excellent communication and collaboration skills
- strong analytical skills to analyse metrics and make data-driven decisions
- excellent communication skills
- excellent communication and interpersonal abilities
- ability to multitask and manage multiple campaigns simultaneously
- knowledge of keyword research and data mining tools
- analytical thinking with strong maths skills
- ability to work effectively both independently and as part of a team
- strong organisational skills and attention to detail
- to apply, please submit your resume, a cover letter, and provide answers to the application questions
- adaptability and resilience in a fast-paced, dynamic environment
- kybotech is an equal opportunity employer and we welcome all qualified candidates to apply
Benefits
- mutual
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