KEY PUBLISHING Salary
UNITS1-4 GWASH WAY INDUSTRIAL ESTATE, RYHALL ROAD STAMFORD PE9 1XP
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Earnings on positions in KEY PUBLISHING
KEY PUBLISHING is looking for employees for positions:
marketing executive
Working hours
- full-time | Permanent
Responsibility
- creating, implementing and managing marketing campaigns across owned and paid digital channels to maximise direct product sales revenue
- support the roll-out of automated marketing campaigns and journeys that support efficient cross-sell and up-sell opportunities for all products and services
- brief creative assets to designers that are brand and audience fit
- continually test and improve campaign creative, copy, and audience targeting to ensure campaign optimisation. Using analytics data to inform strategy
- monitor campaign performance and report relevant KPIs to help inform future strategy
- work with the Marketing Manager to outline product membership and club opportunities
- data acquisition and enrichment: implement campaigns to grow audiences and our knowledge about them to help feed the funnel to purchase
- manage the creation of creative assets: briefing on-brand assets and writing compelling marketing copy that engages our audience segments
Requirements
- at least 2 years working in a Marketing role
- excellent MS Office skills
- experience using analytics tools such as GA to a high standard
- knowledge of CRM and database management
- A good understanding of social media marketing, PPC and email marketing