manager
Responsibility
- to lead the growth and rapid expansion of our offline planning and buying capabilities
- to manage and optimise paid digital advertising campaigns for a broad portfolio of clients across a range of industry sectors
- responsible for planning and buying Out of Home and experiential activations in the EMEA region
Show more +16 - managing media budgets in excess of £200k per month
- campaign set-up and execution across Google Ads
- managing campaigns from brief, through planning, buying, delivery & reporting/analysis
- social media advertising, e.g., Facebook, LinkedIn, Twitter and Reddit, TikTok and SnapChat
- daily campaign monitoring, optimisation and budget management
- you will have an excellent technical and practical understanding of paid search and other forms of digital marketing
- lead planning meetings in relation to OOH and document follow ups with various team members to keep the process moving
- be involved in new business development by having an input into or preparing proposals wherever required
- be the champion for offline media in the business and lead internally with strong thought leadership
- generate regular client reports and contribute to campaign review documents with accurate data, clear analysis and recommendations
- defining media plans and strategy using media planning research and planning tools such as Global Web Index as well as your considerable experience to inform your decisions
- to create effective paid digital strategies for client campaigns, using desktop research and industry tools to create compelling media plans, including channel budget allocations, creative approach, and performance forecasts
- to identify further opportunities for existing clients across additional networks, channels and areas where spend can be increased, and work with relevant colleagues to present these to clients
- work and build strong relationships with our internal client services teams' to plan and execute activity on behalf of our large Enterprise clients
- as well as being passionate about digital marketing with a strong analytical ability, you will be able to confidently research, create and present paid digital strategies to both colleagues and clients
- you will be self-motivated, analytical, highly educated and possess excellent written and verbal communication skills to build strong relationships with clients, colleagues and suppliers
Requirements
- digital Marketing
- media
- media Buying
Show more +16 - media Planning
- media Strategy
- offline Media
- OOH experience and a deep understanding of the landscape
- proven ability to effectively manage paid digital advertising channels across Google Ads and paid social and/or programmatic platforms
- communication and presentation skills with the ability to influence a broad range of internal stakeholders
- experience in setting up new accounts to include account uploads, tracking / goal set-up and report template creation
- leadership skills to motivate, manage and execute
- experience in using reporting mechanisms to monitor and derive actionable insights from your paid digital campaigns
- experience in offline media
- excellent, persuasive verbal and written communication skills
- expert in planning & buying
- outgoing personality, confident speaking to clients
- ability to synthesis detailed information into relevant wider views
- knowledge in various offline trading types
- proven network of senior industry contacts
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