marketing coordinator
Responsibility
- full management of the marketing for the business
- managing our social media across Twitter, Facebook, LinkedIn, YouTube, Instagram, TikTok and Pinterest
- regularly create and upload content to maintain engagement on social media. This will involve learning how to use our machines
Show more +11 - booking and managing key exhibitions and industry events
- handling any advertising, either hard copy or digital
- monthly reports to management on the success of current marketing campaigns and social media activity
- streamlining our brand across all digital media in terms of consistency and recognition
- create and implement a marketing strategy to increase sales and extend our presence across select platforms - both organically and via paid for marketing
- seeking out opportunities with local media and industry magazines for editorial content
- working closely with other internal teams to identify suitable Case Studies
- working alongside our Technical Support team to put together ‘How To’ videos
- building our Trustpilot reviews and using these reviews in marketing material
- SEO improvement where necessary
- updating content and developing our website where required
Requirements
- experience with creating 3 month/6 month/annual marketing strategies
- A strong understanding of how social media works, including the ability to analyse metrics such as engagement, reach, impressions etc
- the ability to monitor and report on leads and responses deriving from marketing campaigns
Show more +7 - A creative mindset with the skill to compile engaging, informative copy and editorial
- knowledge of automated email marketing platforms such as Mailchimp
- SEO and Google Analytics and/or Nightwatch proficiency
- experience of maintaining and updating WordPress-based website content – desirable
- marketing: 2 years
- reporting back to management on ROI and success of marketing campaigns/activity
- A positive mindset and the ability to work well with other internal departments
Salary in other companies in the position marketing coordinator
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