GORDONS RECRUITMENT

Requirements

• adobe Creative Suite
• digital Marketing
• email Marketing
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• insight
• amazon Vendor/Seller experience
• marketing Analytics-GoogleAnalytics
• SEO and landing pages
• insight experience
• experience in Google PPC, retargeting and extracting insight and data
• social media experience - Facebook, Twitter, Instagram, LinkedIn, Pinterest, Google my Business, Trustpilot
• experience in Paid LinkedIn advertising and targeting audiences, extracting insight and data
• email Marketing- Mail Chimp, Survey Monkey
• email Marketing- Mail Chimp
• experience in GoogleAnalytics, Universal and GA4
• graphic Design - Advanced Creative Suite
• graphic Design - Adobe Creative Suite
• experience in SEO and optimising content using keyword planner
• amazon Vendor/Seller experience - Management of Amazon Shop and knowledge of A+Content
• the ability to understanding channel performance; what is working, what isn’t and suggesting / fixing what is not
• experience in being the digital expert for marketing campaigns & post campaign analysis
• experience in the Microsoft stack would be a bonus
• IT Skills: WordPress, landing pages, HTML and CSS desirable

Benefits

• holiday vouchers

Earnings for position digital marketing executive

Responsibility

• day-to-day project management and ownership of bid plans working within the bid process to agreed defined timelines
• coach the pitch teams to deliver a succinct, compelling and engaging propositions to prospects and existing clients
• support the Senior Manager, Bids in driving the improvement programme in work winning and promote best bidding practice
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• manage each bid by ensuring the qualification process is robust, developing win strategies and themes, supporting content development through outlining, storyboarding and writing phases, scheduling appropriate technical and commercial reviews to the creative delivery of the tender documents and pitch materials

Requirements

• bid Writing
• proposals
• tender
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• APMP Qualified
• ideally has achieved APMP Practitioner Level Accreditation with APMP Foundation Level Accreditation as a minimum
• track record of managing work winning processes resulting in measurable commercial success
• an understanding of professional services - in particular financial, actuarial, consulting, investment and insurance markets
• an understanding of professional services – in particular financial, actuarial, consulting, investment and insurance markets
• confident and credible in leading win theme development and storyboarding workshops
• partnership experience desirable
• excellent project management skills - prioritising, organising workload, planning, motivating others through to completion
• excellent project management skills – prioritising, organising workload, planning, motivating others through to completion
• good at working on simultaneous projects, while working to tight deadlines and being calm under pressure
• ability to manage implementation through others, both senior and junior
• strong influencing skills and ability to work well with and get the best from a wide range of personalities
• desirable: Experience and ability to use CRM databases and content management systems
• graduate with 5+ years tender management experience, preferably within B2B professional or financial services, who is currently in a role where they independently manage large or complex bids

Earnings for position bid manager

Responsibility

• deliver reporting monthly and quarterly on our media successes
• distributing press releases and cultivating relationships with key sector journalists
• working with the PR Manager and Brand and Marcomms Senior Exec to help deliver stand out award entries and with any other tasks as required

Requirements

• communications
• marketing Communications
• graduate calibre with demonstrable communications experience, preferably within B2B professional or financial services
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• able to write press releases and understand how journalists work
• exceptional attention to detail and the ability to work under pressure and to tight deadlines
• an interest in news and industry developments
• an interest and knowledge of social media in a B2B context
• demonstrable copywriting skills and the ability to quickly analyse complex information and present it in an easy to understand, readable and engaging way

Earnings for position pr executive

Responsibility

• deploy successful marketing campaigns and own their implementation from ideation to execution
• produce valuable and engaging content for the website and social platforms that attracts and converts target groups
• build strategic relationships and partner with key industry players, agencies, and contacts
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• prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
• oversee and approve marketing material, from website posts to hard copy brochures and case studies
• supporting the leads in the fee growth targets including the delivery of relevant data, development of BD strategy, creation of corresponding marketing material, training and development of team members and the planning and delivery of BD and Marketing events
• measure and report on the performance of marketing campaigns to assess against goals
• produce regular reports for teams so they can gain insight
• experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
• work on own initiative and demonstrate the ability to solve unexpected or new problems in a methodical, efficient manner

Requirements

• business Development
• event Management
• lead Generation
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• marketing Campaigns
• social Media Marketing

Responsibility

• produce, implement, and manage a structured approach to logging, processing and prioritising bugs and issues with the sales and marketing apps
• promote the use of the CRM and increase adoption through internal comms, presentations and training
• end to end management of a training programme for CRM users
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• support the campaigns and digital team to identify data segments and create detailed customer journey flows with marketing touchpoints
• work with the campaigns and digital team to identify data segments and create detailed customer journey flows with marketing touchpoints
• project manage the development and execution of quarterly function releases, planning / proposing what will be included in the release, coordinating work required and executing the comms/ release plan
• work with the core D365 team to create and implement a structured approach to logging, processing and prioritising bugs and issues with the sales and marketing apps
• support the junior members in the team on day-to-day queries
• project manage development and execution of quarterly function releases, planning / proposing what will be included in the release, coordinating work required and executing the comms/ release plan
• work with the reporting executives to gain a better understanding of user behaviours - what functionality is / is not working and adoption metrics
• support the Senior Marketing Data / Ops manager with wider firm reporting requirements, development of the MarTech stack and other adhoc tasks
• support the Senior Marketing Data / Ops manager with wider firm reporting requirements, development of the MarTech stack and other ad hoc tasks
• keep up to date with best practices in CRM and data management, adoption and training tools; using the insight to bring in new ideas and enhance the CRM journey

Requirements

• marketing Automation
• microsoft Dynamics
• training
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• CRM databases
• data Segmentation
• demonstrable experience in a CRM focused role, preferably within B2B professional or financial services
• demonstrable experience in a CRM focussed role, preferably within B2B professional or financial services
• technical understanding of marketing and analytics technologies, and some experience with implementing them
• an understanding of professional services and/or a partnership structure
• CRM administration, Microsoft Dynamics preferred
• powerBI
• microsoft Visio desired but not essential
• experience of wider Marketing Technology desired but not essential
• coding experience desired but not essential