marketing executive
7 the last 165 days, recently 2023-08-31
Responsibility
- marketing Executive
- the Role
- we are looking for a Marketing Executive to join our Marketing team on a full-time, permanent basis
Show more +18 - create quality written marketing content
- create quality written content
- plan and delivery a robust communications strategy using multiple channels to land key messages with funeral director partners
- development of internal business briefing materials
- assist in the development and delivery of engaging marketing plans and tactics to increase funeral director involvement
- assist Campaign Manager to develop and delivery engaging marketing plans and tactics to increase funeral director involvement
- work closely and manage relationships with creative and media agencies, fulfilment and print suppliers
- develop annual campaign calendar and assist in the creation of marketing toolkits and relevant assets
- the purpose of the role is to assist in delivering marketing activity across a range of offline and online channels to support sales in our funeral director channel
- this role involves closely supporting stakeholders in the Sales channel to deliver effective and efficient marketing activity on behalf of our funeral director partners
- plan and deliver a robust marketing campaign strategy using multiple channels such as email, mail, social media, display to land key messages
- development of internal business briefing materials and sessions to equip the internal sales team with the tools required for successful funeral director engagement
- we operate a hybrid model of working so you’ll spend most of your time working from home with some of your time in our office in Bearsden, Glasgow
- why work for us?
- monitor, track and report on results of campaign activity, using the data to provide innovative ideas and solutions to improve campaigns inform future strategy
- develop and deliver an engaging annual campaign with Royal British Legion and Poppyscotland that supports funeral director engagement with customers at a local level
- support Campaign Manager to develop marketing strategy and implement plans
- manage and upload all marketing materials to mygoldencharter.co.uk and internal intranet
Requirements
- excellent verbal and written communication skills and the ability to build relationships with colleagues and external suppliers and stakeholders
- degree Educated
- digital marketing experience
Show more +17 - degree educated
- excellent attention to detail
- google certifications
- marketing experience, in particular copywriting
- resilience and flexibility, able to cope under pressure
- email marketing experience
- experience in a similar role
- experience analysing campaigns, identifying insights and reporting
- experience of working in a regulated environment
- excellent verbal and written communication skills
- ability to build relationships with colleagues and external suppliers
- experience managing stakeholders
- proven marketing experience
- experience in a similar role – agency or client side
- experience using a website CMS i.e. Contentful
- good working knowledge working with an email client
- good working knowledge working with an email client, ideally Click Dimensions
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