marketing manager
3 the last 116 days, recently 2023-04-21
Responsibility
- develop effective marketing strategies focused on promoting our software and professional services solutions through content marketing and social media marketing
- manage one resource and their performance against objectives
- research market trends in Retail and Banking and identify customer needs, pain points, and buying objections
Show more +30 - create a series of compelling campaign materials to support the core FI business
- define key marketing activities and goals to drive the acquisition of new customers
- put in place a comprehensive programme to quickly drive brand recognition and awareness of our credentials in the Retail Industry
- work closely with the Product Management, Business Development and Professional Services teams to establish clear product positioning and messaging guidelines
- value Creation - strive to create value for customers
- provide regular funnel reporting and insight to guide the marketing strategy
- work closely with the UK & Ireland Sales teams as well as with the EMEA Marketing team members, to lead the creation and delivery of demand creation initiatives to drive absolute growth in the funnel and the achievement of the business plan target
- provide regular funnel reporting and insight to guide spend
- self-Starter - understand the objectives of your own work and are proactive in achieving goals
- work closely with the EMEA Sales teams as well as with the EMEA Marketing team members, to lead the creation and delivery of demand creation initiatives to drive absolute growth in the funnel and the achievement of the business plan target
- coordinate development of a consolidated marketing plan to ensure alignment with business objectives
- develop a series of Marketing interventions in partnership with the sales team to directly increase our engagement and share of business with net new customers
- collaboration - respect diversity and create a culture of collaboration to work with each other to achieve a common goal
- coordinate development of the consolidated marketing plan to ensure alignment with business objectives
- ensure consistency of approach, branding, messaging and ensure a sharing of best practice throughout all EMEA countries
- ensure consistency of approach, branding, and messaging and ensure a sharing of best practice throughout all EMEA countries
- provide Marketing support to the countries organisations and deliver thought leadership interactions with customers to drive business growth
- own Growth - leverage our own talent and achieve personal development by adopting a broader perspective; looking beyond our own work
- provide Marketing support to the country organisation and deliver thought leadership interactions with customers to drive business growth
- develop key strategic presentations and other materials as needed for the market in support of the sales team
- provide to the Marketing Director a regular set of KPIs that will report and demonstrate the ROI of the Marketing spend in the UK & Ireland
- put in place a comprehensive programme to quickly drive brand recognition and awareness of our software and professional services credentials in the Retail and Banking Industries
- identify and own the delivery of key external events, including those of a global nature that may be based in the regions
- if you need any reasonable adjustments please let us know as part of our recruitment process
- contribute to deliver the Software target in the budget
- third Party Agencies
- develop and execute an internal communication strategy for the UK & Ireland business
- integrity - understand Glory’s mission and act with responsibility and pride to realise achievement and act and behave with high integrity and a strong sense of ethics
- unsolicited resumes will not be accepted by Glory
- establish and execute a plan in partnership with Corporate Marketing to drive a measurable growth impact for the Glory brand
Requirements
- significant experience in a Marketing Communications/ Marketing Manager or Campaigns Marketing Manager role in a similar industry
- direct experience of working with customer organisations and sales teams at a minimum across a UK level
- direct experience of working with customer organisations and sales teams across multiple countries
Show more +18 - highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
- highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- proven ability to handle and manage marketing budgets of $100K
- experience of operating in a matrix environment would be advantageous
- previous management experience would be desirable
- demonstrable experience of delivering Marketing campaigns with a tangible ROI into the marketplace
- experience operating in a matrix environment would be advantageous
- demonstrable experience in delivering Marketing campaigns with a tangible ROI into the marketplace
- you will have well developed influencing and presentation skills and be confident, resilient and focused
- strong evidence of creating Industry Awareness and Creating Demand
- be able to demonstrate a track record of being pro-active and delivering high quality work
- strong interpersonal skills and exceptionally strong communication skills
- you will have well developed influencing and presentation skills and be confident, resilient, and focused
- be able to demonstrate a track record of being proactive and delivering high-quality work
- strong writing skills, editing and proofing ability, and high levels of accuracy and attention to detail
- travel will be EMEA focused as needed
- highly motivated, a self-starter, committed to high performance, and have a track record of furthering your personal development and career progression
- 5+ years experience in a Software Marketing Communications/ Marketing Manager or Campaigns Marketing Manager role
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