marketing executive
Responsibility
- contribute to content calendar in response to relevant Marketing Plans and own appropriate content
- create agreed digital content and/or manage through incumbent creative agencies as appropriate
- manage website utilising backend CMS
Show more +9 - management of all website and social channels content updates
- engage in social listening to identify and report on trends
- manage content and prospecting activity alongside Sales Engineers using SimPRO system
- manage agency relationships including development of SEO and lead generation campaigns
- maintain relationships with Vendors and manage funding requests to support FM activity
- manage customer events
- performance monitoring and analysis of Social Media Channels, Websites, and competitive set. Manage KPIs, measure ROI and propose short vs. long term actions
- input to annual budgeting process and budget management for assigned tasks
- work closely with the Marketing and Sales team to identify new opportunities
Requirements
- proven project management skills – ability to plan, prioritise, coordinate, and communicate
- extensive knowledge and understanding of social media platforms
- creative experience of writing posts and high-performing social media copy
Show more +8 - CRM experience
- ability to work on multiple projects simultaneously and under pressure of tight deadlines
- problem Solving – ability to overcome obstacles and find solutions to broadly set objectives, while sometimes working independently
- influencing – ability to engage individuals at all levels and in different business functions
- teamwork and collaboration – working with individuals across the organization to solve common problems
- energy & Initiative – setting about tasks with enthusiasm and a positive attitude
- must have exceptional communication, organization, and interpersonal skills
- proactive
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