head of marketing
Responsibility
- the core objective is to help the business deliver revenue targets and continue the development of our brand and presence
- this will require agility to work across the full range of marketing, communication and branding activities
- marketing Technology
Show more +20 - lead generation
- we have an exciting opportunity for a high-performing Head of Marketing to deliver and execute a global marketing strategy for our award-winning energy research consultancy
- this is a great opportunity for a seasoned marketing leader to help build a scalable marketing strategy and team, from the ground up, with the full support of our senior management team and the wider business
- digital presence
- in exchange, we offer excellent remuneration, a high-performance culture, with challenging and exciting work
- PR and media
- the role would suit a seasoned, digitally focused marketing professional with experience of working collaboratively across the functions of a growing business
- events
- you will be the driving force in systematically generating quality leads for the sales team, responsible for developing, delivering and coordinating all activities related to corporate communications and messaging
- branding and awareness
- duties
- you will need to plan and prioritise to balance the different workstreams you will be responsible for, whilst building a high-performing marketing team
- promoting Energy Aspects, our service offerings and product launches, across all relevant media formats, to regional and global markets
- we are a fast-paced business, so the role requires flexibility, adaptability and the drive to go beyond the core hours when needed
- managing our social engagement strategy, using organic and paid channels, including taking ownership of press releases and other media engagements
- organizing speaking opportunities for senior analysts at global conferences
- all team members are encouraged to build their professional reputation and expertise in the sector and are supported by some of the most well-regarded energy sector commentators
- converting Energy Aspects’ market views and predicted market moves into suitable and enticing marketing campaigns for existing and potential clients
- overall responsibility for corporate communication, brand management and corporate identity, including managing media engagements
- coordinating marketing campaigns with business and sales activities
Requirements
- proven hands-on experience in developing and delivering a digital-first global product and content marketing strategy
- ability to interpret and translate technical industry content into succinct and enticing marketing copy, across all formats
- general knowledge of the energy and financial markets, with an understanding of back/middle/front office operations
Show more +12 - fluency in a second language
- prior experience of working with a range of non-native English speakers
- proven ability to understand customer workflows, and the decision-making process
- proven track record of achieving and exceeding revenue goals
- about Us
- capable of collaborating effectively with prospects and internal stakeholders
- ability to work with a high level of independence, integrity and ethical standards
- marketing experience in the research or intellectual services sector
- culture & Benefits
- founded in 2012, we are an independent research consultancy that has enjoyed phenomenal growth since our inception, and we have very ambitious plans to continue our upwards growth trajectory
- the proud recipient of accreditations from Best Companies, we truly understand the importance of workplace engagement and genuinely value our people
- we are passionately committed to providing indispensable and industry-leading short, medium, and long-term analysis, and forecasts of the energy markets, that helps our clients trade, invest, finance and plan
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