marketing manager
Responsibility
- develop and deliver effective audience-centric, multi-channel campaigns, that generate greater awareness of, and interest in, Darbar’s offer
- communicate effectively with known customers and artists through email and other suitable 1-1 channels
- provide regular reporting on campaign performance, channel performance, audience, reach, engagement and return on investment to inform channel mix
Show more +6 - demonstrate good understanding of relevant media and events, and the charity-peer
- develop the content, assets and collateral for communications and campaign delivery across a range of channels and platforms, working with colleagues in the content production team
- education lies at the heart of our work and the Darbar Academy is our platform to teach online in UK schools and globally to adults and children
- engage with Artists and supporters that have existing reach in a way that encourages them to generate and share content that builds awareness and support for Darbar
- join our expanding team and be a part of bringing the sublime music and stories of amazing India to an even wider audience
- use data, insight and research confidently to develop campaigns, communications and advocacy approaches which engages target audiences with the work of Darbar, monitoring their success and changing approach based on the evidence
Requirements
- ● Working effectively with others – relationship building and management across the business
- ● Initiative & follow-through – gets on with things under your own direction. Highly organised, good project manager
- ● Creative - finding new ways to innovate and solve problems
Show more +24 - project and budget management skills
- ● Project and budget management skills
- ● Curious about how things work, and how they can be improved. Keeps on learning
- confident in using corporate software , and analytics and engagement tools
- ● Confident in using corporate software , and analytics and engagement tools
- confidence working with numbers and data
- ● Analytical but with an ability to trust and explain your marketing gut instinct when needed
- ● Confidence working with numbers and data
- knows how to brief agencies / studios / content producers to get good, effective work
- ● Can set priorities, based on customer and/or business needs. Takes responsibility for choices made
- ● Knows how to brief agencies / studios / content producers to get good, effective work
- ● Ambitious, for yourself and for the business
- can write and develop short, medium and long-term plans
- ● Can write and develop short, medium and long-term plans
- digital marketing: 5 years
- ability to report on campaign performance
- digital marketing: 10 years
- ● 10+ years work experience
- marketing: 5 years
- some experience of or appreciation for classical music and Indian culture would be helpful, but is not essential. Similarly, experience in working in an arts-council funded field would also be helpful
- marketing: 10 years
- ● Some experience of or appreciation for classical music and Indian culture would be helpful, but is not essential. Similarly, experience in working in an arts-council funded field would also be helpful
- ● Ability to report on campaign performance
- practical experience with: Marketing / Digital marketing / Social media. Note formal marketing qualifications are not essential. Hands-on marketing experience is
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