manager
20 the last 168 days, recently 2023-07-24
Responsibility
- keep day-to-day operations on track. Analyse, streamline and simplify processes
- develop and publish a continuous stream of insights & findings relating to the shopper, category, competitor and consumer
- as campaign manager you will be responsible for developing omnichannel integrated media activation plans
Show more +41 - build and manage the UK affiliate portfolio, owning the P&L
- plan, deliver and analyse marketing campaigns
- as campaign manager you will be responsible for developing omnichannel integrated media activation plans, measurement, and successful delivery of strategies
- you will deliver a coherent research plan to facilitate the decision making and strategic planning across the business
- management of a creative team of 5
- analysis of historical trends, PSI and market trends using statistical analysis tools to generate weekly / monthly forecast
- process consumer insights and share with local stakeholders, ensuring they remain at the heart of all S&M activity
- working seamlessly across departments, champion the communications and spearheading development and delivery of strategies across multi-funnel tactics
- work across marketing channels to deliver the plan against campaigns KPIs e.g. lead generation
- utilising data and insights to improve web traffic, conversion and sales
- negotiate and optimize each Affiliate partnership to ensure business objectives and ROI targets are met
- gathering and interpreting customer and market insight in an objective and structured manner through qualitative and quantitative market research methods
- asset creation for use across web, email, and social media platforms; as well as print
- translate retailer & shopper insights into actionable business opportunities. Continually evaluate and make recommendations regarding additional data requirements
- managing ecommerce operations, working across a range of stakeholders to deliver on agreed targets
- act as the primary POC for local BU, European Headquarters, and other relevant team members
- development of the campaign tactical plan. Channels include email, social media, third-party marketing platforms, website
- manage 3rd party agencies
- responsibility for new branding look and feel
- identify ways of growing and optimising marketplace sales
- monitor performance measures and supplier/customer to enable process improvement in the Supply Chain. Provide fact-based analysis with corrective action plan
- pro-actively work with S&M to provide insight into the numbers
- build and implement effective measurement reporting
- deliver clear, concise and reliable reporting on all activity to key stakeholders
- write engaging email, website and social media content in line with the brand and tone
- working alongside digital marketing manager to deliver coherent messaging and support across digital tactics
- build and implement effective measurement reporting and business review cadence
- maintenance of high visual standards across the group
- identify ways of growing and optimising ecommerce
- manage research to help develop insights that can be used to optimize the offering and profitability
- represent the local market and bring in-market expertise in buying strategies
- perform market and competitor research in existing markets and assist with the future growth plans and strategy
- work with external creative partners to deliver campaign content, eg. video, animation and graphics
- competitor monitoring to identify opportunities to improve market share
- work and collaborate across the broader marketing team to innovate and provide multi-channel solutions
- reporting and analysis using relevant tools including Stackline
- build and manage an annual communication strategy calendar
- lead on-going meetings and continue up-skilling internal team member in digital activation knowledge sharing and training
- network building and working cross functionally to share best practice
- help create, plan and execute affiliate marketing acquisition and retention campaigns to grow the affiliate portfolio in line with wider company objectives
- working seamlessly across cross-departments and teams located across many locations, champion the communications and spearheading development and delivery of strategies across multi-funnel tactics across digital channels
Requirements
- experience working across media plans, developing successful strategies
- affiliate management experience
- 2 to 4 years of affiliate managerial experience
Show more +29 - 3-5 year experience as a campaign manager or media planner
- good understanding of web analytic metrics
- experience in a relevant eCommerce management role
- experience working on big ticket items
- ideally experience in programmatic campaigns and other biddable media
- strong understanding of the Internet advertising industry concepts and general understanding of CPC/CPM/CPA models
- experience in a similar ecommerce role/environment in house or agency)
- ideally hands on experience in programmatic campaigns and other biddable media
- 3 year minimum hands on PPC campaign management
- some understanding of parliamentary strategy
- knowledge of bid management software and tools like DV360, would be a strong plus
- you have some experience of assisting with successful campaigns, including office administration
- strong digital acumen with solid experience of analytics tools
- experience in managing seven figure budgets
- strong knowledge of financial reporting, cost structure, and sales deduction in consumer goods industry
- the candidate must have experience in developing websites and promoting web sales in a business-to-business environment
- extensive knowledge of measurement techniques
- hands on experience of SEO and PPC or experience of managing via 3rd party agencies
- extensive knowledge of the latest paid search methodologies and techniques
- commercial acumen with an ability to provide commercial & promotional insights with actionable recommendation under tight timescales across business functions
- good presentation and time management skills
- outreach to new publishing partners, maintaining a diversified traffic portfolio
- knowledge of obtaining customer feedback to improve the existing website and online experience for customers
- you have a good understanding of social media, how to use and optimise different platforms for campaign execution
- certified in Google Analytics
- knowledge of return on investment modelling
- great client facing skills
- commercially minded with a strong grasp of numerical information
- experience running paid social campaigns, particularly on Facebook
Benefits
- mobile phone
low salary - 15% lower than the average in this position
Earnings for position manager
manager - How much money do you make working at this position?
Average salary at company CREATIVE MARKETING is 3165£.
The national average salary is 3300£.
1500 £
Lowest
Lowest
3900 £
Average
Average
6300 £
Highest
Highest
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