digital marketing executive
Responsibility
- work with the Marketing Director to develop and implement our digital marketing strategies
- responsible for the content of our website including executing regular updates such as new products, pricing updates, videos etc
- drive website conversion rate optimization initiatives, including design updates, content and third party tools e.g. Hotjar, Shogun, Reviews etc
Show more +8 - working with our website development agency to continually improve conversion rates and the user experience of our website
- working to increase our website traffic by improving our SEO performance and return on investment from PPC
- production of marketing materials to support the website such as videos, brochures etc
- production of email campaigns to drive traffic to the website
- create regular insightful and engaging analytics reports
- manage our pricing strategy to ensure our products are priced right at all times through up-to-the-minute analysis of competitor pricing whilst maintaining our desired margins
- general admin to support the marketing function
- work collaboratively with the wider marketing and sales team to review and make changes/improvements to digital campaigns and the website to ensure customer engagement and conversion is fully optimised
Requirements
- marketing, business or related degree or CIM qualification preferred
- or at least one year’s experience in a digital marketing role
- UK driving licence
Show more +12 - A clear and concise communication style, with excellent verbal and written communication skills
- excellent presentation skills
- confidence and strong interpersonal skills
- numerical skills
- commercial awareness
- writing of content such as blog, website copy or emails
- digital marketing: 1 year
- strong attention to detail
- marketing: 1 year
- A good team player
- A proactive, positive and can do attitude
- problem solving, self-motivation and initiative
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