marketing executive
Responsibility
- overseeing brand’s social media accounts, including DTC and B2B
- undertake content marketing initiatives to achieve brand goals
- ensuring the social media channels in use have strategically-planned, regular, high quality and creative content output
Show more +14 - planning and executing organic social media activity through an up-to-date content calendar
- exercise content marketing and link building strategies to strengthen website’s backlink profile and online presence
- producing engaging content including strong copy, graphics and video as well as creating reactive content to sudden developments online
- plan content outreach and market created content to digital outlets while forming a relationship with relevant parties in the industry
- community management
- produce media pitches and distribute those to target journalists to gain coverage
- researching, developing and maintaining relationships with relevant influencers on sponsored content within an allocated budget
- generate ideas and identify trends, opportunities and content gaps to deliver new topical and engaging pieces of content
- evaluating performance to generate reports and contribute to the company's goals
- write, edit, proofread and improve the content
- devising and presenting ideas for brand growth
- contribute to monthly reports
- assisting and collaborating with the team on other marketing activities, such as writing ad copies, on-site content and marketing collateral
- give creative input on other advertising activities and assist with email marketing campaigns
Requirements
- degree in Marketing
- degree in Marketing, Journalism, or relevant field
- content Marketing
Show more +22 - proven work experience in content marketing, copywriting and public relations
- copywriting
- extensive knowledge of Social Media platforms for businesses and experience in growing brands organically on Social Media
- hands-on experience with SEO, keyword research and web traffic metrics
- content creation
- content creation including written, video and graphic design
- general knowledge of content management systems
- public and media relations
- understanding of web publishing requirements
- search Engine Optimisation
- ability to predict content trends with an editorial mindset
- creativity
- ability to prioritise and manage time efficiently
- project management skills and attention to detail
- analytics
- creative and forward thinking team player
- knowledge of consumer electronics
- genuine interest in smartphones, other tech and sustainability issues
- digital Marketing: 1 year
- content marketing: 2 years
- 1+ years of experience working in a marketing role, preferably in a digital environment
- marketing: 1 year
Benefits
- mobile phone
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