marketing manager
4 the last 119 days, recently 2023-03-21
Responsibility
- brand communications – evolving and ensuring consistency across all touchpoints
- maintain and evolve company brands and ensure adherence to the brand guidelines across the business
- keeping all Terms and Conditions up to date for both AEL and ATC
Show more +29 - promote a consistent brand message
- creation of internal and external marketing guides, reports, case studies, artwork
- analyse customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
- management Information and reporting across all marketing channels
- creative designer on all marketing, artwork and documentation for campaigns and projects
- campaign activity to customer prospects and our active customer base to drive new customers and recommendations
- responsible for online presence and brand, including websites, PR, and social media
- track effectiveness and analyse data to evaluate the success of marketing campaigns and report findings and future recommendations to Senior Executives
- communicating our key messages across direct marketing; customer collateral; website, social media, events, and PR
- provide analytical reports on prospect/client engagement, marketing activity, identifying key themes and trends
- develop creative briefs and guide creative direction for all branding, advertising and client communications, including print, digital, and video assets
- test, learn and recommend activity across new channels for customer acquisition
- website design, development, and SEO
- work with external marketing agencies to ensure marketing campaigns and projects come to fruition
- sales team marketing support such as collateral, engagement, corporate partner marketing best practice
- manage all digital marketing platforms, including websites, email marketing and social media channels
- the customer journey and messaging at every touchpoint to ensure consistency from point of enquiry and improve key metrics such as retention and conversion to becoming a customer
- getting the very best from external creative agencies
- develop and work with Senior Executives to set the annual marketing strategy by establishing positioning, identifying target audiences, and developing marketing plans with specific objectives across different channels and segments
- manage and continuously improve usability, design, SEO, content and conversion of the business websites
- communications with stakeholders at all levels
- create and deliver multichannel campaigns across the prospect and client lifecycle to increase brand awareness, generate leads or support retention, ensuring the alignment of communications and messaging in all channels
- write and deliver all external marketing communications, including press releases, blog articles, client communications and social media content
- support and manage internal communications with HR
- managing the day-to-day running of all marketing activity and the marketing team
- prepare and present monthly, quarterly and annual reports to Senior Executives
- represent the marketing team in weekly, monthly and quarterly management meetings
- line manages colleagues in the Email Marketing function: monitor performance against KPIs, conduct performance reporting, staff development, and act as a coach and mentor
- seek out and implement opportunities to collaborate with other Marketing colleagues to implement multichannel campaigns
Requirements
- budgeting
- commercial Business Development
- marketing
Show more +2 - campaign Building
- bachelor's Degree in Marketing, Business, or a Related Field
high salary - 2% higher than the average in this position
Earnings for position marketing manager
marketing manager - How much money do you make working at this position?
Average salary at company BURTON RECRUITMENT is 3260£.
The national average salary is 3200£.
1400 £
Lowest
Lowest
3200 £
Average
Average
5000 £
Highest
Highest
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