BONLINE Salary - Salary Report

map and optimise the ideal customer journey to deliver excellent customer communication and experience
working with the Head of Marketing to develop an email strategy for each audience
create “test plans” to ensure continuous learning, optimisation and performance
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design and launch automated and ad hoc email campaigns to drive engagement/sales
ensure email content, design and delivery are continuously optimised
develop email templates that are both engaging and user-friendly
the objective is to be responsible for designing, producing and delivering a range of timely campaigns to increase acquisitions, customer margins and retention
track and report campaign performances on a regular basis
document and clearly communicated campaigns to relevant stakeholders
share best practices in email marketing with marketing team

you’ll have a proven track record working directly on a range of projects in which you’ve played a significant role
educated to degree level – marketing qualification would be preferable
solid CRM and Email marketing experience - Hubspot experience required
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excellent communication skills
proven experience in developing and executing email marketing strategies that deliver results and can identify insights
samples of your email experience
experience in working with a designer
great attention to detail
highly organised and calm under pressure
digital marketing: 1 year
marketing: 1 year

use our unique voice to create compelling content that informs, engages and converts
create campaigns around pain points and solutions – and execute both short/long-form copy
interview and create compelling case studies of our customers
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produce engaging, informative long-form articles with SEO value
craft compelling website copy, guides, ebooks, blog posts, social media posts, email campaigns, and articles that inspire engagement and promote bOnline
own copywriting for marketing collateral and customer communications
assisting with internal communications
respond to ad-hoc copy requests/queries
work collaboratively with the rest of the Marketing team

you’ll have a proven track record working directly on a range of projects in which you’ve played a significant role
minimum of 12 months experience as a copywriter or similar role
excellent writing, grammar and editing skills with the ability to write in our brand tone
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solid experience in content writing, ideally with a small business focus or very interested in this sector
demonstrate an ability to articulate complicated ideas into understandable, compelling and creative copy
samples of your work showcasing excellent copy skills
copywriting: 1 year

contribute to optimising existing paid search, social and display campaigns
drafting/revising strategy and ensuring day-to-day campaign management
reporting to Management on campaign performance and KPIs
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support and implement required campaign optimisations
generating and presenting reports to show the activity and results
improve the buyer’s journey and design of our online sign-up funnel through conversion rate optimisation
conduct research and analysis for search trends, audiences, keywords and competitor activity
create “test plans” to ensure continuous learning, optimisation and performance
day-to-day, analyse the accounts to improve campaigns performance, tweak ads, find what’s working and not working and ensure the accounts stay in good health
contribute to launching landing pages to drive engagement/sales
write ad copy and work with designers for the ads creatives and landing pages using brand guidelines with a focus on lead generation

minimum of 6-12 months experience in paid search and paid social, mainly Google Ads and Facebook Ads
experience managing social media ad platforms like LinkedIn, Taboola, Outbrain & TikTok is preferred, but not essential
experience with Hubspot is preferred, but not essential
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great ad copywriting skills and attention to detail
digital marketing: 1 year
up to date with industry news, case studies and new ad formats. Strong desire to put all of this into action
marketing: 1 year
very comfortable managing your own time and workload

BONLINE