BLUE PELICAN

Responsibility

• the setting up, planning, optimizing and reporting back on performance across Paid Social and Meta App Install campaigns
• creating, developing & implementing effective paid search strategies
• plan, create and execute PPC campaigns
  Show more +47
• managing client accounts to an industry-leading standard, gaining profitable results for clients
• plan, create and execute PPC campaigns, tailoring specifics for each individual client
• plan, create and execute PPC Campaigns
• creating, developing & implementing effective long- and short-term paid search strategies
• executing & optimizing many PPC campaigns simultaneously
• monitor, track and report on the PPC campaigns
• monitor, track and report on PPC Campaigns
• closely monitoring and delivering Paid Social performance within the defined KPIs
• managing significant monthly PPC budgets and tracking performance on a daily, weekly and monthly basis
• manage ad accounts on multiple platforms
• manage part of the Paid Social alongside the Head of Marketing
• build on existing relationships with current clients
• leading complex deep dives to understand performance gaps and opportunities to unlock growth including website audits, crawl analysis, keyword research, etc
• use SA360 to launch campaigns
• reporting Paid Social channel performance on a daily/weekly/monthly basis to all relevant stakeholders
• executing & optimizing multiple PPC campaigns
• targeting selected audiences through researching keywords
• line manage one direct report
• ensure team & company goals are agreed, documented and achieved
• managing multiple accounts at any one time
• carrying out regular SEO reviews, focusing on both on-page and off-page SEO – deliver technical documentation for on-site recommendations
• support your team as they support you
• manage one executive and support other members of the team
• delivering and executing monthly, quarterly and annual marketing plans for Meta In App campaigns
• overseeing campaigns across a number of search platforms
• tracking daily, weekly & monthly KPI's to identify opportunities for improvement
• finding, pitching and signing new clients
• great time management
• working with the key stakeholders within Marketing team to devise an effective digital strategy which works across a range of platforms
• manage multi million pound budgets
• category: CRM/Loyalty
• identify and test new channels outside of our existing marketing mix in order to add scale to the performance plans
• targeting selected groups through keyword and audience research
• reporting KPI's to management on a regular basis through various dashboards
• sharing team performance with wider company
• defining and roll-out a measurement framework for SEO performance and measurement
• type: Permanent
• managing and editing campaign budgets and adjusting bids to optimise ROAS
• staying current with PPC & SEM trend and techniques
• leading the overall direction of team growth
• setting the SEO strategy and drive its execution through a small direct team and a broader cross-functional team that support this channel
• identify opportunities for increased automation and efficiency through advanced technical solutions
• tracking daily, weekly & monthly KPIs to identify opportunities for improvement or more efficient spending
• launching and optimizing paid search/PPC campaigns
• working with PPC team to ensure effective keyword targeting and landing page optimisation
• working with digital marketing managers globally to plan, deliver and execute successful monthly, quarterly and annual marketing plans for Paid Social channels
• managing all aspects of SEO offering, including on-site techniques, link building, content marketing , online PR , technical SEO – crawl errors, data mark up, xml sitemaps etc

Requirements

• several years' experience as a PPC Manager or Digital Marketing role focused on SEM
• A few years experience as a PPC Manager or Performance Marketing Specialist
• A couple years experience with PPC
  Show more +37
• several years experience in PPC
• at least a years experience specialising within PPC
• A background in customer experience based research projects. Including things like journey mapping, segmentations, voice of the customer, NPS, CSAT studies
• google Ads certification preferred
• strong analytical skills and dashboard creation
• strong capabilities with Google Shopping
• confident in a client facing role
• experience with Paid Search is advantageous
• solid knowledge of Public Affairs
• evidenced ability to translate data into actionable insights which helped evolve customer experience within a CRM capacity
• evidenced ability to translate research data into actionable insights which you’ve helped evolve into customer experience strategic initiatives
• many years of direct experience in managing PPC advertising on all Google Ads networks
• substantial experience within the SEO industry
• strong background in PPC – Several years’ experience minimum
• solid experience in Paid social field in the UK, with other market experience hugely beneficial
• experience with multiple platforms, e.g. AdWords, Facebook Ads, TikTok Bing
• understanding of digital marketing concepts and SEO
• proven track record of PPC optimisation
• proficient in providing an end to end PPC management service, from outlining an approach to launch, delivery and demonstrating results
• experience within a Travel or an agency that has Travel clients would be preferable
• experience working across B2C/B2B clients
• excellent understanding of all things PPC
• project management skills – overseeing the deliver of strategies, creating timelines and project documentation for this
• experience in the iGaming industry is preferable
• have experience of working with businesses going through change, handling PA communications on their behalf
• you’ll need strong analytical and numeracy skills, and be confident translating large amounts of data into comprehensible or visual reports
• experience with multiple paid search platforms
• experienced in managing senior client relationships and other team members
• strong working knowledge of the latest SEO techniques and algorithm updates
• agency background preferred
• confident with using SA360 – Training on SA360 isn’t available with this role
• experience in the above has largely been for B2C or D2C businesses
• experience in working for a digital performance agency would be beneficial
• expertise using and manipulating paid search dashboards to optimise spend
• experience could be agency/consultancy or end client side based
• agency, consultancy or client side experience is all similarly relevant and transferable
• experience in managing and leading internal teams towards growth and developing out processes

Earnings for position manager

Responsibility

• execute defined Facebook advertising campaigns
• plan & design omnichannel media marketing campaigns. Paid Social & PPC Predominantly
• full ownership of Paid Search & Paid Social
  Show more +19
• launch and optimise Facebook ads to drive short-term and long-term results
• track media campaigns’ key performance metrics, whilst maximising results
• work closely with the CMO and Head of CRM to deliver weekly reports
• design and implement test plans to understand drivers of response and value
• work with each account’s Media Director to understand the overarching marcomms strategy, then translate this into addressable media executions
• work closely with the Head of Digital to deliver Conversion Rate Optimisation projects
• generate breakthrough analytical insights that drive significant response improvement, CPA efficiencies, or revenue improvement
• design and review advertising budgets in collaboration with the marketing director
• take on the responsibility of trusted advisor on all things performance marketing
• own all aspects of trafficking, optimisation, and troubleshooting with a sustained focus on efficiency and scalability
• identify and articulate the needs of the client
• category: Research & Insight
• optimise campaigns and drive reporting and analysis for clients
• build and maintain client relationships with key stakeholders, enforce SLAs and outline/agree deliverables
• type: Permanent
• understand & asses factors affecting media performance outside of the channel itself, such as creative, user experience & owned/earned footprint
• define the Performance Marketing strategy
• utilise the suite of tools & analytics to measure performance via a broad array of perspectives
• further develop your understanding of the digital media eco-system & its continued evolution , to present new opportunities across incremental account growth for clients

Requirements

• educated to degree level or equivalent
• strong business acumen and quantitative analytical skills
• experience in programmatic ad buying is a plus
  Show more +41
• A couple of years of experience Facebook Ads Manager or managed $1 million in ad spend on Facebook
• advanced degree in related field preferred
• good knowledge of managing research and insight projects for a marketing function
• knowledge of setting up and managing tracking/continuous studies such as brand trackers
• ability to work and communicate well with clients
• passion and enthusiasm for performance marketing - PPC predominantly with Paid Social as a secondary
• fast Learner – Can achieve expert status on multiple tools quickly
• take ownership in the work – have a real craftsman type of mentality
• have worked with YouGov data, and have a good understanding of how to extract, analyse and draw conclusions from data
• can carry out ad-hoc studies centred around campaign performance
• strong attention to detail
• flexible in their work ethic
• several years’ experience working hands on with Paid campaigns , across planning and/or activation capacities
• paid Search & Paid Social experience
• experience of paid social as well would be preferred
• collaborative nature
• ensuring the client’s needs come first
• experience in account management and task delegation, with direct junior team members and/or specialist business units
• be comfortable working with marketing data
• keen eye for detail and the ability to work with econometrics data as part of a wider research and insight programme
• excellent communication and interpersonal skills, with the ability to work with people at all levels within the agency
• be comfortable working with a variety of stakeholders
• confident when delivering insights and recommendations to marketing functions. Able to pull together and deliver presentations to senior stakeholders
• experience in developing paid search strategies and forecasting paid search performance
• background can be from either agency or end client environments
• strong knowledge of different types of media channels, whilst always looking to expand your commercial & marketing knowledge
• be comfortable writing creative asset briefs and brainstorming with colleagues
• experienced in at least one other ads management platform from the following: Twitter, Snapchat, TikTok, Youtube
• have water-tight project management skills
• demonstratable examples of how you have driven results in performance marketing and worked within a team environment
• ambitious and proactive, with the ability to prioritise and multi-task
• app Marketing experience
• at least a few years of experience managing large PPC clients, working to different KPI’s and proven experience of driving results and impact. An Average spend of over £100k would be preferable
• reliable and self-motivated
• financial Services experience
• consistently meeting and exceeding relevant metrics established for the team, ensuring timely and reliable delivery on top of quality service
• investment services experience
• experience working on a variety of PPC / Paid Social accounts, small, large or medium as long as they have had a variety of challenges you have needed to overcome
• strong presentation skills
• excellent problem-solving skills
• ability to present and communicate paid strategies to stakeholders. This is a client-facing role you will need to be able to ask difficult questions and work with clients

Earnings for position marketing manager

Responsibility

• work with internal stakeholders and understand their briefs and help deliver creative digital AND ATL campaigns
• take ownership, manage, review, and optimise Google Ads & Microsoft Ad accounts for a variety of clients
• develop and deliver creative for the digital global product
  Show more +20
• launch and optimise campaigns to drive short-term and long-term results
• work to achieve client’s campaign objectives
• design and implement test plans to understand drivers of response and value
• initiate and manage the creative briefs for all markets
• optimise key metrics such as CPA, CTR, impression share, quality score and other important account metrics
• briefing copywriters and designers, approving concepts, gaining approval from compliance and the original brief owner
• organising translations and supplying then supplying the assets back to the brief owner
• manage budget effectively to drive maximum ROI
• assist the Marcomms Lead in market research requirements for the company’s brands in the UK ad other markets
• liaise with the insight agency to scope, cost, and deliver the annual brand tracker and on the annual on-boarding survey
• assist the Marketing Communications Lead in delivering creative for the brand, acquisition and retention campaigns across website, mobile/desktop programmatic, paid and organic social
• generate weekly and monthly client reporting to offer insight into campaign performance
• working from a 12 month calendar and a 3 month rolling campaign schedule. You’ll be responsible for pulling campaigns together and executing
• benchmark the company’s offline/ online activity against competitors
• keep up-to-date with new features and industry news
• understand the marketing funnel and how your campaigns engage users at each stage
• communicate with the team and management on project development, timelines, and results
• provide oversight and work closely with the other team members to meet client goals
• provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, video network and more, in line with client’s goals
• responsible for managing KPIs associated with our client’s campaigns and identifying any tasks needed to achieve these

Requirements

• 2yrs in digital marketing
• must have hands on experience in managing the end to end creative process and making content NOT just on social media
• entry level experience in a PPC / Google Ads Role
  Show more +30
• some commercial experience within a marketing environment, pulling together campaigns, assets, getting things together and executing
• if you have experience in the live gaming or gambling industry this is desired
• good knowledge of Paid Advertising
• educated to degree level or equivalent
• A real interest in wanting to go into marketing, and growing your career down that path
• able to report on campaign performance, including drawing conclusions in how to improve campaigns for the future
• strong business acumen and quantitative analytical skills
• ability to explain the relationship between effort and results to clients
• exposure to graphic design tools would be beneficial, such as Adobe CS
• at least entry-level experience using PPC
• if you have a knowledge of iGaming or worked in the Casino or Bingo or gambling industry that is highly desired
• experience in building and maintaining client relationships
• understanding of interplay between SEO, PPC & Social
• comfortable managing large budgets
• bright, ambitious, gregarious nature. Really willing to and keen to learn
• google Ads certifications
• google Ads & Bing certified is desirable
• knowledge about Google Tag Manager and tracking implementation
• A foundation knowledge of CRM in marketing, principally how to pull together a campaign – building, deploying, testing and measuring – overseeing from a project management, campaign management perspective
• take ownership in the work – have a real craftsperson type of mentality
• A proven track record of delivering results
• good general knowledge of how to pull the various parts together including data briefs, creative, content, etc. and how to deliver a campaign across direct mail, email, SMS, etc
• great knowledge of Paid Media Best Practices
• flexible in their work ethic
• ideally if you have worked in a multi-disciplinary marketing structure where digital channels are used to leverage and benefits from ATL campaigns
• you’re pro-active in your learning and can demonstrate how, in your career to date, you’ve been the kind of person who’s been confident tackling problems, skilling up on your knowledge gaps and love opportunities to grow and learn
• ensuring the client’s needs come first
• experience with bid management platforms is a plus e.g. DoubleClick for Search
• if you’ve had any experience working in a regulated industry like insurance, financial services, utilities, telecoms, etc. would be an advantage. But not strictly necessary
• able to showcase and evidence clear thought around the career direction you want to take, and why this kind of role would align with that

Earnings for position marketing executive

Responsibility

• we are seeking a highly experienced Dynamics CRM Lead Technical Consultant to join the team at this global Microsoft Gold Partner
• lead technical aspects of Dynamics CRM implementations, including requirements gathering, design, development, testing, and deployment
• we are seeking an experienced Dynamics 365 CRM Senior Technical Consultant to join the team at this global Microsoft Gold Partner
  Show more +28
• lead technical aspects of Dynamics 365 CRM implementations, including requirements gathering, design, development, testing, and deployment
• ensuring customer requirements are met
• provide expert level consulting on Dynamics CRM solutions and best practices
• provide expert level consulting on Dynamics 365 CRM solutions and best practices
• developing long lasting and high-quality business relationships with clients by instilling trust and confidence
• act as a technical liaison between clients and internal teams, including sales, project management, and development
• working directly with clients to understand their business strategy, programme requirements & processes
• working client side to design the CE structure and implement customizations, portals and reports
• lead and mentor junior technical team members
• designing bespoke solutions
• manage client relationships and expectations
• documenting the Programme Solution Design
• understanding how to use the identified gaps between the client’s requirements and customising the integration of dynamics CE
• perform gap analysis, troubleshoot and resolve complex issues, and provide technical guidance to clients
• assisting with business development and pre-sales engagements
• create technical specifications by understanding the functional capabilities and limitations for immediate functionality with custom code
• contribute to the development and maintenance of internal processes, standards, and documentation
• providing solution demonstrations & PoCs
• plan and integrate organisation methods and data flows between CE/CRM applications
• support and assisting with the overall Power Platform capability
• thorough understanding of CE programming languages such as VB.net, ASP.NET, HTML, C#, VSTO, JavaScript and Silverlight
• the ideal candidate will have a strong background in Dynamics CRM and a proven track record of leading successful Dynamics CRM projects
• the ideal candidate will have a strong background in Dynamics 365 CRM and a proven track record of successful implementation and support of Dynamics 365 CRM projects
• supporting other areas of the business if the need arises
• you will be able to lead consultants when required through certain projects
• strong communicator from support through to C/level
• staying up to date with the Power Platform and related technologies
• ability to gather technical aspects and enforce best practice with CE development and integration with CE design systems, Data migration and combination mappings using SQL Integration Services, Scribe or Web Services

Requirements

• strong understanding of Dynamics CRM architecture and customizations
• strong understanding of Dynamics 365 CRM architecture and customizations
• experience with C#, .NET, and JavaScript
  Show more +8
• experience with Power Platform and Power Automate is a plus
• strong leadership, communication, problem-solving, and project management skills
• strong communication, problem-solving, and project management skills
• ability to work independently and in a team environment
• microsoft certifications in Dynamics CRM is a plus
• microsoft certifications in Dynamics 365 CRM is a plus
• 6-8+ years of experience with Dynamics CRM implementation and support
• 5+ years of experience with Dynamics 365 CRM implementation and support

Earnings for position technical consultant

Responsibility

• develop and execute the product strategy and roadmap for Microsoft Dynamics CE
• optimise e-commerce and commercial performance measures to acquire and retain customers and market share
• conduct market research and competitive analysis to identify opportunities for product improvement and differentiation
  Show more +13
• work with the engineering team to prioritize and plan feature development based on customer needs and market trends
• drive ongoing conversion rate improvement, continued customer satisfaction and revenue within the digital experience
• strong digital analytics focus on key performance indicators, especially conversion rates from all traffic sources
• ensure the digital product design delivers against the business plan and commercial targets
• partner with customer success to gather feedback and insights from customers, and to ensure customer satisfaction with the product
• monitor product performance and make data-driven decisions to improve product outcomes
• serve as a product expert and evangelist for Microsoft Dynamics CE, both internally and externally
• campaign optimisation from paid and search
• achieve operational effectiveness from income and costs
• respond to customer feedback, insight, and service to provide an excellent customer experience
• collaborate with the sales and marketing teams to create product messaging and positioning, and to ensure the successful launch of new product features
• drive the Product roadmap, managing change initiatives and the product backlog in line with digital and business product strategy, including QA and Service delivery alignment
• engage with internal and external product stakeholders to understand and refine the product vision driving and contributing to the product roadmap, outlining work in the Product Backlog, and prioritising it based on business value

Requirements

• bachelor's degree in business, computer science, or a related field
• proven track record of successfully developing and launching enterprise software products
• experience with Microsoft Dynamics CE or a similar CRM platform
  Show more +16
• strong analytical and problem-solving skills
• demonstrable experience as a Product Manager/Product Owner in a B2C digital business
• they are looking for someone with several years experience in Product style role, and ideally a strong e-commerce background
• excellent written and verbal communication skills
• strong understanding of product management principles and methodologies
• ability to collaborate effectively with cross-functional teams
• experience managing product feature backlogs
• comfortable working in a fast-paced, dynamic environment
• familiarity with Agile development methodologies and tools like Jira
• ability to travel as needed
• strong communication and interpersonal skills
• 3+ years of experience in product management, with a focus on enterprise software
• experience dealing with a mobile app roadmap development is a plus, as well as business casing for features and functionality
• passion for creating innovative products with an emphasis on the customer journey and customer experience
• interest in the pet wellbeing space and ideally an animal lover
• A strong sense of ownership and entrepreneurial spirit

Earnings for position product manager