marketing executive
4 the last 137 days, recently 2023-01-20
Responsibility
- establish an ABM approach to target and close major global accounts
- strong understanding and utilisation of B2B Marketing’s own channels to generate demand e.g. Events/Training/Marketing Services
- manage and procure B2B Marketing customer data to support marketing campaigns
Show more +9 - owning the lead scoring/ nurture programme and making recommendations based on results
- full ownership of Propolis marketing strategy and execution aimed at generating demand and supporting the sales team to win and retain business
- developing powerful campaign messaging and writing compelling copy
- establish and manage channel partnerships to generate referrals
- support sales throughout the lead and opportunity funnel with best-in-class sales enablement material and assets aligned to the sales process
- close collaboration with sales, customer success, content, product management and Propolis Experts using customer insight, Propolis content and product features as part of lead awareness and lead generation activity
- working with the content team to define themes addressing key pain points for customers and articulating these themes into a compelling customer content
- undertake regular analysis to monitor each campaign’s performance and proactively identify where further action is needed to ensure targets are met
- lead on the marketing for our training courses, ensuring key metrics and revenue targets are consistently met
Requirements
- online community or subscription-based business intelligence
- solid understanding of how to build and execute a successful content marketing campaigns
- minimum one year’s marketing experience or within a project / account management role in a B2B environment
Show more +25 - demonstrable experience in digital marketing including social media and SEO
- proven ability to collaborate with multiple teams, such as sales, editorial, design as well as external suppliers and partners
- experience of marketing tech including marketing automation platforms, CRM systems, web and social analytics and CMS
- strong project management skills with proven ability to manage multiple tasks and deadlines
- strong project management skills with proven ability to managemultiple tasks and deadlines
- experience of building and segmenting campaign data
- excellent attention to detail
- creative thinker with strong copywriting skills and a flair for compelling marketing campaigns
- experience of marketing tech such as marketing automation platforms, CRM systems, web and social analytics and CMS
- strong project management skills
- experience of build and executing email and social media marketing campaigns
- A good understanding of paid and organic social media marketing
- online community or subscription-based business intelligence: 1 year
- strong copywriting skills
- digital marketing: 1 year
- digital marketing : 1 year
- marketing: 1 year
- strong maths and analytical abilities
- passionate about success and delivering consistently excellent results
- commercially focused, and able to bring new ideas on board
- in addition, you will play a key part in the redevelopment of our training course offering and driving ecommerce sales
- location: Chancery Lane, London, EC1 & flexible remote working
- we are looking for a focused and energised individual who is ready to take the next step in their career and play a central role in driving the marketing of our media products and training courses
- job type: Full time
- company benefits
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