ALYVE in Northwich Salary
SMITHY COTTAGE NORLEY LANE CROWTON NORTHWICH CW8 2RR UNITED KINGDOM
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Earnings on positions in ALYVE
ALYVE is looking for employees for positions:
buyer
Working hours
- part-time
Salary
- salary
Responsibility
- conduct comprehensive research and analysis to identify key audience segments, competitive landscapes, and trends in the digital advertising space
- plan, create, and manage paid media campaigns, including keyword research, ad copywriting, targeting, bidding strategies, and budget allocation
- develop and execute paid media strategies, primarily focusing on Google, TikTok and Meta platforms, to drive targeted traffic, increase brand awareness, and maximise conversions
- generate regular reports and provide insightful analysis on campaign performance, highlighting key findings and recommending actionable strategies for improvement
- continuously trial, test and experiment with new audiences, copy and creative. Giving strategic feedback to the marketing team to create future creative works based on historical winning ads
- continuously monitor campaign performance, identify optimisation opportunities, and implement data-driven strategies to improve key performance indicators such as click-through rates , conversion rates, and return on ad spend
- collaborate with internal stakeholders, such as the marketing team and senior leadership, to align paid media strategies with broader marketing objectives and ensure consistency across channels
- cultivate strong relationships with media vendors and platforms to stay up-to-date with the latest industry trends, beta features, and advertising opportunities
Requirements
- previous experience as a buyer or working in a purchasing environment, preferably in a digital media capacity, is highly desirable
- strong analytical capability with a proven track record of utilising data to drive decision-making processes and optimise campaigns
- creative thinker to help introduce out of the box ideas
- excellent communication skills, both written and verbal, with the ability to influence leaders and drive decision-making processes
- A proven analytical mindset. Know how to structure A/B testing and continual testing plans within your work. Structuring your work through data, not opinion
- google Ads: 3 years
- facebook Advertising: 3 years
- demonstrated business acumen and the ability to leverage data insights to develop strategic paid media plans that align with overall business goals