marketing manager
Responsibility
- develop and execute comprehensive marketing strategies to enhance brand visibility, generate leads, and drive sales growth
- conduct market research to identify target markets, customer needs, and competitive landscape to inform marketing strategies
- collaborate with cross-functional teams, including sales, product development, and creative, to align marketing initiatives with overall business objectives
Show more +8 - create and manage marketing budgets, ensuring optimal allocation of resources to achieve maximum ROI
- develop and oversee the implementation of lead generation campaigns, including lead nurturing, conversion optimisation, and pipeline management
- be responsible for the delivery of good quality, nurtured leads from our existing base and new prospects
- monitor marketing performance metrics, analyse data, and generate reports to measure the effectiveness of marketing initiatives and identify areas for improvement
- utilise digital marketing channels, including email marketing, social media, content marketing, and search engine optimisation , to effectively reach and engage target audiences
- lead, mentor, and develop a high-performing marketing and lead generation team, fostering a collaborative and results-oriented work environment
- stay up-to-date with industry trends, emerging technologies, and best practices in marketing and lead generation, and apply this knowledge to drive innovation and continuous improvement
- build and maintain strong relationships with key stakeholders, including clients, industry influencers, and partners, to enhance brand reputation and generate new business opportunities
Requirements
- solid understanding of marketing principles, market research, and lead generation strategies
- in-depth knowledge of digital marketing channels, platforms, and tools
- strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions
Show more +8 - excellent communication and interpersonal skills, with the ability to effectively influence and negotiate with internal and external stakeholders
- demonstrated leadership abilities, including the ability to motivate and develop a team
- creative thinker with the ability to develop innovative marketing solutions
- proven experience in a similar role, with a track record of successfully managing marketing and lead generation initiatives to achieve business objectives
- highly organised and detail-oriented, with excellent project management skills
- proficient in using marketing software and tools, such as CRM systems, marketing automation platforms, and analytics tools
- digital marketing: 1 year
- marketing: 2 years
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