digital marketing manager
Responsibility
- understand deeply the lifecycle of AccountsIQ prospects / customers and identify opportunities for growth and optimization
- craft a growth marketing strategy that targets all stages of the buyer's journey, from awareness to contract close
- drive inbound enquiries through organic SEO, email marketing, social media and other paid advertising channels
Show more +6 - test and scale all paid channels including Google Ads
- optimise and scale our email outreach campaigns including drip campaigns
- partner with our analytics team to measure the impact of each campaign, develop ways to scale and improve conversion rate
- find new opportunities for customer engagement in keeping with the AccountsIQ brand, exploring new platforms to reach audiences in innovative ways
- with a focus on paid media, work with the Head of Marketing to advise on digital marketing strategy to drive engagement and valid leads
- requirements for the Role
Requirements
- experience in B2B acquisition / growth from a SaaS background, ideally with scale up/start up experience
- demonstrable track record of executing and reporting on multi-channel customer acquisition campaigns
- ability to lead successful marketing acquisition strategies, planning and then delivering that activity
Show more +8 - exposure to email marketing, both outbound and lead nurture, and get excited about things like subject lines and calls to action
- A degree in a relevant field of study
- an excellent understanding of and passion for paid media marketing including Google Ads , social including YouTube advertising, display and affiliate marketing
- A love of data and can analyse a marketing funnel; you can identify and size different growth opportunities and the various ways to meet them
- structured, detail orientated, thorough and an excellent team player
- expertise in website conversion optimization
- you can work independently, handle multiple ongoing projects and make decisions on your own when required
- excellent verbal and written communications
Salary in other companies in the position digital marketing manager
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