crm manager
3 the last 285 days, recently 2023-09-22
Responsibility
- your strategic vision and adeptness in CRM marketing will help us navigate this fast-paced environment and drive growth
- designing effective CRM Strategy across the partner lifecycle and leverage automation and testing to optimise acquisition, onboarding, engagement, and retention
- working with the wider CRM team to create and implement email campaigns and automations
Show more +31 - championing the customer and partner experience by utilising data, profiling, segmentation, and researching methodologies to ensure a deep understanding of audiences
- championing the partner – utilising data, profiling and segmentation, and other research methodologies to ensure a deep understanding of customers
- as a Senior CRM Manager at Treatwell, you will play a vital role in creating, managing, and measuring timely and relevant B2B and B2C CRM communications to enhance the customer and partner experience across multiple touchpoints in their journey
- overseeing and optimising CRM tools and processes, ensuring efficiency and effectiveness
- manage and optimise CRM automation tools and processes
- establishing KPIs and track channel performance
- you will be responsible for leading and implementing an effective CRM strategy that leverages automation and testing to optimise acquisition, onboarding, engagement, and retention
- conducting A/B tests and experiments to optimise messaging, timing, and content to enhance customer engagement and conversion rates
- collaborate with cross-functional teams to ensure CRM strategies align with overall business goals
- you'll collaborate seamlessly with various departments, including Marketing, Product, Sales, in-house Design team, and Account Management, to lead the charge in redefining our industry
- collaborating with cross-functional teams to ensure that CRM strategies align seamlessly with overall business objectives
- support the wider team to measure and report on the effectiveness of CRM campaigns and continuously tracking channel performance
- working with the Martech team to ideate and implement lead enrichment, such as lead scoring and advanced attribution
- collaborating with the CRM Lead to design and execute a robust CRM strategy spanning customer and partner lifecycles, harnessing the power of automation and continuous testing to enhance acquisition, onboarding, engagement, and retention efforts
- lead, design and implement an effective CRM strategy across the customer and partner lifecycles, leveraging automation and testing to optimise acquisition, onboarding, engagement, and retention. Supporting the wider CRM team to bring these to life
- utilising data-driven insights to evaluate campaign performance, customer behaviour, and overall CRM effectiveness. Using these insights to continually optimise campaigns
- directly manage and develop the CRM Manager to support their growth and professional development
- working with the Content team to plan and create all the content for the email marketing calendar/journey
- overseeing the planning, development, and supporting the team with final execution of CRM campaigns across various channels, such as email marketing, push notifications, and in-app messaging
- champion the customer and partner by utilising data, profiling and segmentation, and other research methodologies to ensure a deep understanding of audiences
- collaborate with the wider marketing team to optimise the B2B lead acquisition journey, drive gated content and referred leads, as well as work with the MarTech team to ideate and implement lead enrichment, such as lead scoring
- owning Intercom and Active Campaign, ensuring with the support of the Martech team an appropriate configuration to deliver email and broader integrated marketing channel needs
- working with the Growth team to optimise our acquisition journey
- about you
- developing and refining automated communications tailored to specific customer profiles, behavioural triggers, or transactional events. Leveraging all CRM communication channels for maximum impact
- develop and improve automated B2C communications based on specific customer profile, behavioural or transactional events, using communication channels such as email, in-app, and push notifications
- proven experience B2B client-side email and marketing automation platform experience
- data-minded and results-focused with experience in measuring impact
- hugely customer-focused with a passion for great customer journeys and for quality of execution
- contributing to the growth and professional development of our team, playing a pivotal role in fostering a collaborative and inclusive work environment
- strong B2B marketing background
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