TRAVELLOCAL  Salary

2ND FLOOR NUCLEUS HOUSE 2 LOWER MORTLAKE ROAD RICHMOND TW9 2JA UNITED KINGDOM

TRAVELLOCAL
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TRAVELLOCAL is looking for employees for positions:

crm manager

Language

  • german

Requirements

  • agency experience is a plus
  • at least 4 years of hands-on and strategic CRM experience with relevant marketing automation platforms
  • technical and operational CRM skills
  • good understanding of customer segmentation, retention, conversion and reactivation strategies
  • have a keen interest in CRM and the technologies that enable it
  • knowledge in GDPR and data compliance
  • ability to understand marketing automation needs and audience segmentation
  • hands-on, numbers and results-driven

Responsibility

  • the role and responsibilities
  • as CRM Manager you are responsible for the planning and execution, analysis and optimisation of our marketing automation and engagement campaigns
  • plan, set up, launch and analyse our marketing automation and customer lifecycle campaigns from start to finish
  • set specific strategies and initiatives that convert, reactivate and retain our customers
  • this role is ideal for a passionate and technical CRM marketer who has experience in using marketing technologies to drive automation and customer retention and wants to shape their own successful CRM programme
  • you are confident and comfortable running CRM campaigns on your own and you can deliver automations and workflows from concept to execution
  • work closely with our content team to deliver regularly planned marketing communications
  • ensure our customer profiles are rich in data and collaborate with engineering to add further data