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TRAVELLOCAL is looking for employees for positions:
crm manager
crm manager
Language
german
Requirements
agency experience is a plus
at least 4 years of hands-on and strategic CRM experience with relevant marketing automation platforms
technical and operational CRM skills
good understanding of customer segmentation, retention, conversion and reactivation strategies
have a keen interest in CRM and the technologies that enable it
knowledge in GDPR and data compliance
ability to understand marketing automation needs and audience segmentation
hands-on, numbers and results-driven
Responsibility
the role and responsibilities
as CRM Manager you are responsible for the planning and execution, analysis and optimisation of our marketing automation and engagement campaigns
plan, set up, launch and analyse our marketing automation and customer lifecycle campaigns from start to finish
set specific strategies and initiatives that convert, reactivate and retain our customers
this role is ideal for a passionate and technical CRM marketer who has experience in using marketing technologies to drive automation and customer retention and wants to shape their own successful CRM programme
you are confident and comfortable running CRM campaigns on your own and you can deliver automations and workflows from concept to execution
work closely with our content team to deliver regularly planned marketing communications
ensure our customer profiles are rich in data and collaborate with engineering to add further data
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