marketing executive
Responsibility
- keep the press contacts database up to date
- write copy and source imagery for all customer communications
- work with campaign and content executives to support on emails to customers
Show more +17 - have a great rapport with couples in our social media DMs, maintaining our tone of voice
- oversee the constant tracking of all influencer work and press outreach
- execute email marketing campaigns that are in line with our brand and consumer demands
- work with sales, customer care and product teams to create and deliver automated marketing and service communications
- be integral in implementing SEO strategy, growing organic traffic & furthering engagement
- ensure consistent delivery of full end-to-end campaign performance management, anything from monitoring to reporting, and administration will sit with this position
- create copy, content and supporting graphics for a range of communication including social media, e-marketing, blogs, PR, partners, and website
- write and create press releases and pitches to send out to relevant publications
- proofread, edit and re-write copy
- take the lead on PR and Influencer campaigns end to end, ensuring deadlines are met. Including research, liaising with press and influencers and agreeing on paid activity and execution
- create, manage, and execute social media content. Driving consumer interaction and continuing the success of our social channels as a key driver of registrations and brand awareness
- create copy that compliments associated imagery
- execute a test-and-learn approach, collate findings and report back into an actionable format for future development and process improvements
- bring our core values to life through creative writing and content
- research topics and write creatively and intelligently about the subject
- work closely with the rest of the marketing team on the marketing strategy and associated projects
- assist with event planning and photoshoots
Requirements
- excellent stakeholder management
- experience in a similar role is essential, especially in consumer engagement
- experience using social media for Influencer research and engagement
Show more +18 - experience with luxury brands would be desirable
- experience with press relations management
- highly analytical and able to interpret test data into actionable insights
- experience of using Mail Chimp, content management systems and social media scheduling tools
- solid understanding of automated email marketing
- experience using Canva and Adobe would be desirable
- planning, organisation and prioritisation skills are key
- omni-channel thinking is a must
- attention to detail and an excellent proofreader
- events experience would be desirable
- highly creative with a can-do attitude
- excellent project management skills; dynamic, structured, organised
- an amazing team player who can work cross-functionally to get the right outcome for the customer
- adaptable to change and enjoys working in a fast-paced environment
- excellent attention to detail
- builds and maintains positive relationships and rapport with both internal and external stakeholders
- ambition and an entrepreneurial spirit are a must-have
- ability to prioritise and re-prioritise quickly depending on the business needs to reach key KPI’s
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