marketing executive
Responsibility
- conduct market research to identify customer needs, preferences, and behavior
- develop marketing strategies that are aligned with business goals and objectives
- create and execute marketing campaigns across multiple channels, including digital, print, and events
Show more +11 - manage end-to-end campaign execution, from planning and execution to monitoring and reporting on campaign performance
- collaborate with other teams, such as sales, product development, and creative, to ensure marketing efforts are aligned with company goals
- manage budgets for marketing campaigns and ensure efficient use of resources
- track and analyze the results of marketing campaigns, using data to identify successes and areas for improvement
- analyze marketing data and metrics to track campaign performance, generate insights, and make data-driven recommendations for improvement
- create and manage content for marketing materials, including social media, website, email, and print collateral
- build and maintain relationships with customers, industry influencers, and media outlets
- utilize a range of digital channels, including search engine marketing , search engine optimization , social media marketing, email marketing, content marketing, and online advertising
- digital marketing and lead generation : Implement and optimize digital marketing campaigns to generate leads and drive customer acquisition
- stay up-to-date with industry trends and competitors to ensure marketing strategies are innovative and effective
- collaborate with internal teams, including sales and customer success, to ensure alignment and achieve marketing objectives
Requirements
- bachelor's degree in marketing, business, or a related field
- proven experience in marketing, preferably in the SaaS industry
- proven experience in marketing, with a track record of successful campaigns
Show more +15 - strong understanding of marketing principles, strategies, and tactics for promoting SaaS products
- strong communication and interpersonal skills
- proficient in digital marketing techniques and tools, including SEM, SEO, social media marketing, email marketing, and content marketing
- excellent analytical and problem-solving skills
- excellent written and verbal communication skills
- proficient in digital marketing tools and techniques
- creative thinking and problem-solving abilities
- ability to work independently and as part of a team
- analytical mindset with the ability to interpret data and generate insights
- highly organized, with excellent time management skills
- proficiency in using marketing software and analytics tools
- your prior portfolio will be required
- strong organizational and project management skills
- ability to work independently as well as collaboratively in a team environment
- knowledge of the UK market and understanding of customer behavior in the SaaS industryStrong communication and interpersonal skills
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