marketing manager
4 the last 271 days, recently 2023-09-30
Responsibility
- marketopia is a global premier marketing agency for the tech industry
- we proudly have offices in Pinellas Park, Florida, US, and London, England, UK
- investing in our dedicated and close-knit team is at the heart of our culture
Show more +41 - working with clients to establish objectives, goals and challenges and leading the strategic output
- responsible for maintaining and expanding relationships with a number of clients who are of strategic significance to the company
- we put team first and always look for ways to collaborate and learn from each other
- design marketing programmes, campaigns and creative briefs
- part of this team culture involves regular social get-togethers, monthly competitions, and employee recognition awards
- present strategic plans and proposals to clients
- plan and execute client strategies, including reviewing campaigns and providing solutions that deliver enhanced performance
- we have an exciting opportunity for a marketer to join our small London team
- we are currently looking for a Marketing Account Manager to join our London team
- development of strategic brand awareness and lead generation marketing plans, providing consultative support to our clients
- creation and delivery of inbound and outbound marketing deliverables including email marketing, SEO, SMM, SEM, paid social, content creation and websites
- ability to manage the digital ad spend within Google Ads, LinkedIn Campaign Manager, and Meta
- ability to effectively contribute to the building and execution of emails in HubSpot, and High Level
- understand our clients revenues and profitability
- responsible for monthly marketing updates and reporting
- act as the go to person for client queries, ensuring these are resolved in a timely manner
- prepare and present monthly digital marketing update and recommendations to the client
- leading and managing the end-to-end planning process on your clients, ensuring quality of output, creativity and campaign structure
- updating CRM with detailed notes about client conversations
- regular reviews of existing clients accounts including analysis of programme and campaign performance and recommendations for the future
- preparing presentations for clients regarding applicable cross-sell opportunities
- ability to create custom SEO reports for clients
- confidently report on client account revenues, possible growth opportunities and manage the production, analysis and presentation of marketing reports
- proactive and reactive client communications including regular meetings to discuss feedback, new initiatives etc
- the ideal candidate will be an experienced marketing agency professional, have experience within the technology space, excellent inter-personal, commercial and organisational skills
- onboarding meetings with new clients
- conduct client facing meetings in-person and over team’s video calls
- additionally, this role resolves customer queries and offers marketing and lead generation strategies to drive their companies’ revenue
- this will be a hybrid role, you will partner with a Success Coaches to develop strong long-term relationships with a portfolio of existing clients ensuring retention of these clients, you will be responsible for campaign strategy, execution and reporting, working with the wider marketing team to deliver multichannel brand awareness and lead generation campaigns
- the purpose of this role is to work closely with our Success Coaches to develop strong long-term relationships with a portfolio of existing clients ensuring retention of these clients
- be an escalation point for your team members
- team lead responsibility for our team of Marketing Account Managers
- the approach of a Digital Marketing Manager must be to foster a more strategic and hands-on relationship with the client, acting as their go to marketing expert, advising them how to make the most form their marketing investment and offering suggestions for improvements to achieve their marketing goals
- as well as relationship building, you will also be responsible for campaign strategy, execution and reporting, you will be working with the wider marketing team to deliver multichannel brand awareness and lead generation campaigns
- partner with the Client Success Coach in creating Annual Strategic Marketing Plans
- monthly meetings to review accounts and scope upsell opportunities alongside Head of Marketing & Head of Marketing
- our company helps organisations to stand out and stay ahead of the curve by optimizing their brand and recognition through lead generation, CRM campaigns, web design, and much more! Our clients consist of numerous MSPs and Technology vendors across the US and the EMEA
- the other element of the role will be a liaison to our partner company, conducting consultations, discussing marketing strategy, and onboarding clients
- the approach of a Marketing Account Manager must be to foster a more strategic and hands-on relationship with the client, acting as their go to marketing expert, advising them how to make the most form their marketing investment and offering suggestions for improvements to achieve their marketing goals
- you will act as our partner’s Marketing Manager, consulting clients on their marketing and executing strategies that produce the leads needed to achieve their sales goals
- join ad hoc calls with marketing account execs & managers
Requirements
- A minimum of 2-3 years marketing experience
- A minimum of 3 years B2B marketing experience
- A minimum of 4 years B2B marketing experience
Show more +26 - experience with marketing IT products and services is highly desired
- previous experience in the IT Channel preferable but not essential
- previous experience in the IT Channel preferable
- previous exposure to the MSP or vendor space would be hugely beneficial
- previous account management experience
- account management experience would be beneficial
- excellent written and verbal communication skills
- ability to build rapport with clients
- A good listener and strategic thinker
- previous experience of leading a marketing team – either in-house or agency would be beneficial but not essential
- ability to work in a fast-paced environment
- strong negotiation skills and salesmanship qualities
- A good listener
- deadline and detail-oriented
- excellent time management and organisational skills
- ability to prioritise and multitask
- experience of working in a client service focused, B2B position
- A team player who has previously worked in a collaborative environment
- experience of working in a client service focused, business to business position
- conference networking, tradeshow experience
- mac user preferable
- ability to manage your own workload and priorities
- aptitude to generating excitement in prospects to encourage them to invest in their own success
- previous experience working in a marketing agency would be desirable
- ability to work independently while collaborating with peers and management to achieve goals
- experience of managing C-Suite level conversations and relationships
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