marketing manager
Responsibility
- deploy successful marketing campaigns and own their implementation from ideation to execution
- produce valuable and engaging content for our website and blog that attracts and converts our target groups
- build strategic relationships and partner with key industry players, agencies and vendors
Show more +3 - be in charge of marketing budget and allocate/invest funds wisely
- measure and report performance of marketing campaigns, gain insight and assess against goals
- experiment with a variety of organic and paid acquisition channels – content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis, and much more
Requirements
- degree in marketing or a related field
- demonstrable experience in marketing together with the potential and attitude required to learn
- proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
Show more +5 - solid knowledge of website analytics tools
- experience in setting up and optimizing Google Adwords campaigns
- numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
- good taste, a sense of aesthetics and a love for great copy and witty communication
- up-to-date with the latest trends and best practices in online marketing and measurement
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