marketing manager
3 the last 31 days, recently 2023-04-04
Responsibility
- help define and lead paid digital media strategy across the UK brands
- ownership of European marketing communications, PR, media, and promotional activities
- audit, plan and optimise performance both from an 'always on’ perspective as well as for key strategic campaigns
Show more +18 - lead the execution of the brand strategy across all marketing material
- manage the rollout and implementation of product and brand campaigns
- together with SEO Manager, ensure SEO roadmaps are complementary to the paid search programme
- plan, create, and publish content for social media
- manage relationships with the media agency ensuring they remain positive, productive and deliver exceptional service and ROI
- manage and collaborate with PR, creative design and translation agencies, providing briefs to meet business requirements
- working with a media agency and with the help of the Paid Media Executive, manage and optimise our paid channels at an effective ROI and CPA
- support and provide guidance to European business teams with marketing expertise in brand management, media planning, collateral production, digital campaigns, web content, design and print & event materials
- act as the bridge between various marketing teams and the media agency, using specialist performance marketing knowledge to ensure briefs are executed correctly
- this role works closely with brand marketing teams to ensure appropriate planning, feedback and sharing of best practice
- you will continually support the marketing teams by delivering digital activity in-line with overarching marketing campaigns and business objectives
- understand the benefits of our products and translate these into compelling content consistently communicated across an optimal mix of channels and platforms
- line management of the Paid Media Executive, ensuring optimum day to day management of our campaigns, achieving the best outcomes for each UK brand
- own, deliver and clearly communicate the channel measurement, ensuring the programme has clear KPI’s and achieves business ROI/CPA goals. Leverage benchmarks, uncover trends & share relevant insight
- atomise existing hero content to create derivative works, extending its reach and shelf life v Collaboration with UK distributors to create and implement joint marketing campaigns making use of the MDF funds available
- be an industry thought leader, be up to date on latest trends & technologies, sharing this knowledge with the rest of the team and wider business via established channels
- close working relationship with media agencies to deliver consistent performance to both target and budget
- additional support for local marketing may require flexibility e.g. acquiring cost estimates across multiple media channels; supporting events, generating sales incentive programmes for particular distributors in a specified market
Requirements
- marketing Campaigns
- proven experience in a similar role required
- hands on experience of running paid media campaigns without agency support
Show more +14 - experience in managing pan-European / multi-lingual projects
- experience of working within a similar role including line management
- be an excellent communicator and influencer
- to effectively coordinate marketing activities including production of sales collateral, PR, advertising and campaigns
- budgeting and financial management experience
- ability to look at things differently and find new ways of solving problems, contributing creative and original ideas to discussions
- passionate and driven individual, who can demonstrate their enthusiasm for digital
- A data driven, proactive and creative approach to problem solving
- flexibility in adapting to fast-changing priorities and fast paced work environment
- excellent communication skills - both written and verbal
- strong organisational skills, with the ability to multi task and hit the ground running within a hands on role
- team player, self-motivated and able to work on own and under pressure v
- effective communicator, able to work with colleagues and Senior stakeholders
- clean Driving License
high salary - 23% higher than the average in this position
Earnings for position marketing manager
marketing manager - How much money do you make working at this position?
Average salary at company EVOLVE IT RECRUITMENT is 3888£.
The national average salary is 3200£.
1400 £
Lowest
Lowest
3200 £
Average
Average
5000 £
Highest
Highest
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