digital marketing manager
Responsibility
- develop and own the digital marketing strategy
- day-to-day management of all digital web channels and CMS
- work closely with Head of Programs to develop global, integrated marketing campaigns across email, social media and display advertising
Show more +12 - work closely with Field Marketing teams in executing and developing their campaigns
- develop and manage the social media strategy, including writing social posts
- help in the writing and posting of content for the blog and website
- SEO / SEM management across websites
- strong analytical ability to evaluate end-to-end customer experiences across multiple channels and customer touch points
- identify trends and insights to optimize channel performance
- build reports that to track and report on ROI for Marketing activities
- educate and support sales on digital initiatives across social and other digital channels
- using your knowledge of segmentation to deliver timely and relevant communications to prospects and customers
- be an internal brand ambassador and teacher who motivates colleagues to effectively advocate for Callsign internally and externally
- as part of the Marketing Programs team, you’ll collaborate across the wider Marketing team and business. Using insights and data, you’ll be constantly on the search for new opportunities to reach our audiences and deliver timely and relevant content
- understand the nuances of content and campaigns on a global scale, ensuring Callsign can reach and relate to audiences globally
Requirements
- bachelor’s degree or equivalent experience in marketing or communications
- CIM qualification or equivalent in marketing
- solid knowledge of website analytics tools including Google Suite and GA4
Show more +7 - experience using social media publishing tools
- experience using website CMS tools
- automation / CRM knowledge
- proficient knowledge of HTML and SEO
- experience in paid media
- 4+ years B2B digital marketing experience
- A self-starter with a can-do attitude and attention to detail
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