marketing manager
Responsibility
- the Marketing Campaign Manager will be responsible for writing and implementing marketing campaigns for the Brentwood Communications group of companies
- develop and execute integrated marketing campaigns across multiple channels, including digital, social media, email, events, and more
- collaborate with cross-functional teams to define campaign objectives, target audience, messaging, and tactics
Show more +20 - work within budgets and always meet deadlines
- utilize data analytics to measure campaign performance, optimize strategies, and drive continuous improvement
- ensure all marketing activities are evaluated, and that learnings/ways to improve effectiveness are implemented in future marketing activity
- manage campaign budgets, timelines, and resources effectively to ensure successful execution and ROI
- ensure all marketing activities are consistent with branding guidelines, tone of voice and brand language guidelines for the individual brands
- stay up-to-date with industry trends, best practices, and emerging technologies to drive innovation and competitiveness
- carry out market research to identify target audiences for marketing activity and feed into marketing plans
- write clear briefs, source and recruit outsourced marketing services/suppliers
- write and implement targeted marketing plans which will include direct mail, bulk emails, tele-marketing, social media, advertising online and offline and press releases to meet key performance indicators
- responsible for managing outsourced marketing services, intervening if the service provided is not satisfactory or going offtrack
- reporting to the Group Marketing Manager, the Marketing Campaign Manager will work with two Marketing Assistants who will assist in delivering marketing activities
- the successful candidate will be self-motivated and will have experience of being solely responsible for implementing marketing campaigns, within budget and to deadline
- willingness to travel and a clean driving licence will be an advantage, as the Marketing Campaign Manager will be expected to attend meetings at other locations, other than the head office in East Hanningfield, and travel to sister companies located in Cambridgeshire, Southampton and Dublin in Ireland
- maintain a record of all marketing, design files, press releases and clippings, approvals, design and print briefs, costs and evaluations
- write and/or approve copy for marketing literature and assets, social media posts, direct mail, adverts, online website content, press releases, blogs, articles etc. Ensuring content is written/designed to achieve its objective
- maintain a live marketing timeline as a record of all forthcoming, current and past activity
- liaise with partner organisations to maximise opportunities for joint marketing campaigns to help increase effectiveness of marketing activity and to make budgets stretch further
- contribute to the development of group marketing strategies and plans
- other ad hoc activities appropriate to the Marketing Campaign Manager role
- provide monthly marketing reports and evaluation for individual marketing campaigns
Requirements
- marketing Qualification
- minimum 5 years of experience in marketing, preferably in a similar industry
- proven track record of successfully planning, executing, and optimizing multi-channel marketing campaigns
Show more +9 - strong analytical skills with the ability to interpret data and insights to drive strategic decision-making
- excellent communication, collaboration and project management skills
- proficiency in marketing automation tools, CRM platforms and analytics software
- our mission is to exceed our customers expectations and grow our business into new markets
- marketing marketing: 5 years
- digital marketing: 1 year
- marketing: 1 year
- as we continue to grow and expand our reach, we're seeking a talented Marketing Campaign Manager to join our team and drive our marketing efforts to new heights
- you will be working in a Marketing team of four, so must be able to work as part of a team as well as lead on Marketing Campaigns
low salary - 29% lower than the average in this position
Earnings for position marketing manager
marketing manager - How much money do you make working at this position?
Average salary at company BRENTWOOD COMMUNICATIONS is 2500£.
The national average salary is 3200£.
1400 £
Lowest
Lowest
3200 £
Average
Average
5000 £
Highest
Highest
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