Effective Promotion Strategies for E-Commerce Stores

Running a brick-and-mortar store, your focus is on providing a great product or top-notch service. If you do this well, folks walking in will likely become customers.

But if your store is online, things get a bit tricky: how can you make sure people know about you and find you on the internet? Even with top-quality products or services, you need a good advertising strategy to draw in customers. In this article, we’ll give you some marketing tips to help boost your online business.

Get noticed on social networks

Set up your business profile on social media. Instagram and Pinterest are great for sharing photos. Having a professional photographer take pictures of your products can make them look their best. You can easily chat with your followers on Instagram through features like stories, polls, and Q&A boxes. If you want to post longer text with photos, use Facebook. Twitter is a good place to let people know about new products or services. If videos are your thing, go with YouTube. If your business is more formal, remember to use LinkedIn. All these sites are free to use, but they also offer paid ads if interested.

Optimize your site’s positioning on Google

Once your site is positioned on the first pages of Google, users will finally discover the existence of your online store. What to do to get there? Here are the steps to follow as recommended by SEO experts:

• Make sure your site is intuitive and comfortable to use
• Don’t forget that most customers shop with their smartphones: the site must be easily readable on small screens
• Optimize images: use light graphics: heavy ones sometimes don’t load. Add titles, descriptions, and alternative texts to each photo
• Use keywords related to your business

Collect reviews

Writing a good description and highlighting the benefits of your product is crucial, but sometimes it’s not convincing enough for customers to make a purchase. People often hesitate to trust brands that lack customer reviews. Seeing feedback from other buyers gives them confidence in the seller and the product.

To gather reviews, consider adding a dedicated section on your site for customer comments. We also suggest setting up profiles on established external review platforms like our GoWork platform. Being a renowned site, GoWork already ranks high on Google search results. By having a business profile on GoWork, you’ll expose your online store to more potential customers who, after reading reviews, might feel encouraged to visit your store.

On GoWork.uk, you can also post the link to your website, the history of your brand, the description of your product, and much more!