Free online marketing for small and medium enterprises

The basis of the economy in the UK are small and medium-sized enterprises, of which there are about 5.6 million. More and more entrepreneurs are moving their activities online, and continuous technological development opens up new opportunities for online advertising for business owners. Using them, you can quickly and effectively reach a specific group of recipients and present them with the advantages of the company.

What profits does marketing bring to entrepreneurs?

Various marketing tools allow entrepreneurs not only to study the situation on the market, and analyze the activity of competitors but also to create their own brand, improving the company’s image through direct contact with users. By placing these activities in the strategy of your company, you will improve its visibility on the web by reaching new recipients, which will have an impact on the increase in sales results.

What marketing features are worth using?

~ SEO positioning of websites

When creating your company’s website, it is worth remembering to adapt it to SEO (search engine optimization) guidelines, e.g. by choosing the right keywords. Thanks to this, you will increase its visibility and traffic, because it will appear more often in search results. A good idea for better positioning of the website in the search engine will also be to set up a profile on our GoWork platform, which, thanks to its reach, is displayed on the first pages.

~ Social media such as Linkedin, Facebook, Instagram, Twitter, GoWork profile

Advertising on social networks doesn’t have to be expensive. By carefully managing your profile, you will be able to reach customers and future employees by advertising your products or services and present working conditions in your company. Also, remember about communication – respond to users’ opinions and comments, both positive and negative, showing that the company cares about its image and has nothing to hide. It may be helpful to set up a profile on our GoWork portal, thanks to which communication will be quick and convenient.

~ Remarketing

The purpose of remarketing is to reach potential customers who have previously visited a given website, product or service by displaying advertisements related to them. The whole process is made possible by saving cookies. In this way, information about the searches of your potential customers on your website is saved. The algorithm records user movements in this way, such as displaying a subpage, time spent on the website and many others.

~ Email marketing

This form of direct marketing allows you to provide content selected by you to a specific group of users via e-mail. It is an effective and free method that allows you to build relationships with customers who may become interested in your products and services.

~ Video Marketing

The publication of short videos on the aforementioned social networks or the company’s website is aimed at promoting a brand, product or service and building its image. Visual content reaches the recipients faster and is easier to remember.

Why is it worth setting up a profile on our GoWork portal?

In addition to the benefits mentioned above, such as improving the visibility of your company on the Internet and ease of communication with users, using the free GoWork profile you will be able to see the flaws that others notice and improve the areas where you are criticized. In addition, by responding to reviews, you will show that you are an honest employer who cares about the development of the company, improving working conditions and the quality of products and services.