pr executive
Responsibility
- establish and nurture relationships with press and influencer contacts to build strong rapport
- we are looking for a highly driven Senior PR Executive with a strong understanding of the beauty industry to join the team
- identify relevant and brand-building partnership and collaboration opportunities
Show more +15 - working to deliver the PR strategy and organising highly impactful brand events and partnerships, we’re looking for someone to drive positive business results
- work closely with the Marketing Team on PR support for special projects
- this is an exciting opportunity for a proactive and passionate PR Executive looking for their next step, to take on responsibility in a vibrant, fast-paced business
- manage end-to-end process of PR assets and brand events, from presenting proposals and spend internally, liaising with and booking suppliers/venues, and executing to a high, on-brand standard
- deliver weekly coverage highlights, accompanied with sales impact information
- monitor spend and keep the PR Budget Tracker updated at all times. Prepare spend reports to present to internal stakeholders in budget meetings
- in line with key launches, research and deliver gifting mailers to support new product and create buzz and conversation in the press/on social channels
- assist in annual strategic brand proposals, considering upcoming launches, industry insights and trends to maximise brand relevance and standout
- proactively contribute to the brand communication plans with innovative and fresh ideas to elevate the brand and achieve increased coverage and features on key channels
- handle product and image call-ins in a timely manner
- we’re a British cruelty-free and vegan cosmetics company, specialising in on trend make-up and nail products. Based in North London, our brand was founded in 1982 and remains a well-loved, independent, and family-owned business to this day
- monitor all media for brand coverage
- follow up on key activations and events with a post campaign report, analysing against set key measures of success, and present to internal stakeholders
- monitor and benchmark competitor brand activity, circulate competitor analysis and industry articles of relevance to the wider team regularly
- work collaboratively and cross-functionally with the Marketing, Sales, New Product Development and Design teams
Requirements
- A minimum of 3 years relevant experience in a Beauty PR role
- sound knowledge of the beauty industry
- established industry media contact relationships
Show more +6 - keen eye for emerging talent and identifying opportunities
- networking and contact building
- accustomed to using media monitoring platforms beneficial
- experience in organising and delivering successful brand events
- public relations: 2 years
- able to identify and implement opportunities and ideas which successfully deliver ROI
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