senior marketing executive
Responsibility
- ● Develop and execute effective email marketing campaigns that align with the company's overall marketing objectives and KPIs
- ● Help to grow clients through email marketing by identifying their goals, creating innovative campaign strategies, setting up & launching emails
- ● Build effective target audiences and segments for every message to drive engagement and revenue performance against KPI goals
Show more +10 - ● Reviewing our former campaigns to ascertain areas of strength and weakness, which could inform subsequent outputs
- ● Review and analyse data to ensure it is cleansed to improve engagement levels
- ● Use customer data such as web-behaviour to drive the message and content personalisation
- ● Manage and optimise all email marketing automation flows to maximise customer engagement and conversion rates
- ● Devise and conduct regular A/B testing to improve email performance, including subject lines, content, and calls-to-action and manage testing calendar
- ● Collaborate with other departments to ensure email communications are aligned with wider marketing initiatives
- ● Ensure all email communications comply with data protection laws and regulations
- ● Provide regular reports and analysis on email performance, including open rates, click-through rates, conversions, and revenue
- ● Continuously monitor industry trends and best practices to identify new opportunities to improve email marketing effectiveness
- ● Constantly look for new ways to improve overall programs through new technology, tools, partners, trends, and best practices
Requirements
- email marketing: 3 years
- marketing: 3 years
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