marketing manager
Responsibility
- identify and prioritise new audience and channel expansion, leaning on both paid and organic opportunities
- work with the Senior Management and key team members to refine our understanding of core customer segments, brand/product positioning, and messaging
- analyse key traffic and conversion trends on relevant business and customer analysis
Show more +8 - lead regular cross-functional e-commerce business reviews, capturing key action items and ensuring follow-up
- build business cases and advocate for new strategic initiatives to support e-commerce growth
- utilise data-driven methodology, analysis, and measurement to improve the effectiveness and efficiency of our performance channels
- develop and execute multi-channel acquisition marketing strategies to build a foundation for long-term growth by decreasing the cost to acquire new customers and increasing customer lifetime value
- oversee campaign management and reporting, including in-depth analytics of LTV, CPA, ROI, and incrementally
- manage the deliverables of the creative teams for direct response advertising
- manage the user experience of the website including site navigation, content development, checkout funnel, and promotional campaigns
- develop and oversee the effective planning and execution of content across the websites and online marketing campaigns to ensure efficiency, accuracy, and timeliness of all web content publishing
Requirements
- must be a seasoned professional in the digital retailing market, with business-to-business business-to-consumer experience
- experience efficiently scaling digital
- track record of growing marketing investment on a measurable basis at scale
Show more +10 - A strategic, analytical thinker who understands e-commerce and customer behaviour
- strong communication and presentation skills with the ability to clearly present results and insights to a variety of audiences
- A leader who is not afraid to get their hands dirty
- digital marketing: 3 years
- must have extensive knowledge of eCommerce technologies and tactics, and sophisticated digital shelf analytics
- must be a self-described data expert with the ability to interpret data and draw conclusions to implement new eCommerce strategies
- exceptional problem solving, and analysis skills combined with the ability to synthesise and effectively communicate findings to all levels throughout the organisation
- must demonstrate strong business judgment and decision-making skills
- must have the ability to identify, prioritise, and articulate the highest impact initiatives
- must be a proven leader with experience both managing teams of at least 7 people and agencies and executing large eCommerce projects
Salary in other companies in the position marketing manager
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| SQUARE ONE PHARMA RESOURCES | 8900 £ | 7373 £ 18000 £ |
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| EAMES CONSULTING | 8333 £ | 7373 £ 18000 £ |
| SEVEN RESOURCING | 8000 £ | 7373 £ 18000 £ |
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| CREATIVE PERSONNEL | 7660 £ | 7373 £ 18000 £ |
| JEFFERSON WELLS | 7600 £ | 7373 £ 18000 £ |
| CAREER MOVES | 7373 £ | 7373 £ 18000 £ |